Leap

Two boutique hotels. Savannah, Georgia. 90 days.

Sometimes the best pitch is a one-word answer.

3 reasons to refresh a brand identity

1. Your business has evolved
2. Your identity has lost its edge
3. You’re ready to be seen differently

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For Vintage Hotels, we designed and launched a new digital ecosystem spanning the overarching brand and seven individual hotel properties, each with their own accommodations, dining, spa experiences, events, and more.

With that scale came a complex challenge: creating a structure that made an extensive amount of content feel clear and intuitive, while still giving each property room to express its own distinct character.

Taking a mobile-first approach, we refined the site structure, simplified the journey, and streamlined booking pathways across every property. The resulting digital experience is cohesive and immersive, and it’s already seeing impact, with website traffic up 15% month over month.

Seven website experiences. Four months from concept to launch. Planning your next digital project? Let’s create something that performs.

From moodboard to final frame.

For Vintage Hotels, we shaped a photography direction around atmosphere, character, and a distinct sense of place. Thoughtful composition, considered details, and a balance of wider moments and intimate perspectives come together to tell a story through each frame.

The resulting imagery feels warm and elevated, capturing not just the spaces but the experience of being there.

Less noise. More intention. Our website redesign for brings together clean typography, striking photography, and a seamless user experience to reflect the restaurant's understated elegance.

12 years since Sarah Pollard and I stood on this place together. We came back to it last week to revisit the brand that we helped shape.

“Wilderness Within Reach.” A line that’s outlived a decade because it was never marketing. It was true. She wrote it years ago and it became the whole brand. Everything we built just followed her lead.

Asked how it feels revisiting this one, Sarah put it best: “Era-defining. A chance to bring authentic, sensory-rich storytelling to a new destination brand in the best backyard on the planet.” Crafting a narrative around the wild West Coast road, and watching it become real.

Now the next chapter is taking root: new tree houses coming to Wildrenfrew. Watching this thing grow from words on a page to walls in the trees.

Crafting a narrative around the wild West Coast Road (Highway 14) reinforced the mythic experience of *getting there.* Connecting with locals who give Port Renfrew its distinctive identity (shoutout to beloved Johnny Mac!) made the process super special.

The Wild Renfrew brand and the “Wilderness Within Reach” tagline have stood the test of time—all credit to a client team that has continued to grow the story from its roots.

(The personal backstory: Wild Renfrew was one of my first brand projects after moving home from Ontario. It reminded me of all the things I love most about a place where we get to live through our senses: Cedar. Sea spray. Wood smoke. Doing so made me feel *elemental* again. No small thing, either, that this collaboration was the first of many with Leap…and the launch of enduring friendships. Throw in WR founder Jack’s “tears of joy” and it’s little wonder this project remains close to my heart.

Timeless. One of the hallmarks of a great brand identity.

We created this logo in 2018, and it still feels as relevant today as it did then, especially seeing it come to life on Philco’s new swag.

Some brands whisper. This one presses its voice into the page.

A rebrand isn’t just a new look. It’s a new feeling. For All Island Equity, that feeling lives in blind emboss, deep teal, and a touch of gold. Nothing accidental. Everything intentional.

In a world of screens, we still crave something real to hold.