Abeego

Abeego is Closed.

Seventeen years ago, I had a simple, radical idea: fresh food is alive, it needs to breathe. From that spark came Abeego, the world’s first Beeswax Wrap. Together, we proved it worked. We showed millions that breathable storage keeps food alive longer. We sparked a movement that changed kitchens and started conversations about fresh food that never would’ve existed.

This chapter is closed, but the mission is not. Keep Food Alive isn’t an idea I’m letting go of. KFA is my life’s work. I’m taking everything I’ve learned; every test, every discovery, every question, and moving forward.

Thank you for believing in me and trusting Abeego. Together, we made history.

With love,
Toni Desrosiers

Want to see what’s next, or even shape it with me? Let’s stay in touch!

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How to Keep Cherries Firm.

If you missed the Cherry Deep Five where we test cherries stored three ways check out our highlights. It’s all there!

Will it be dull, flat and rubbery or bright, sweet and crisp? The stem knows!

Stem health is my fav vitality indicator for cherries because it doesn’t matter what variety you’re buying. Some other freshness indicators like gloss, firmness and appearance can vary and since the cherry varietal may not be listed on the bag they can be less reliable methods to find the best tasting cherry.

I hope this series ensures you leave tasteless cherry at the store and only bring home the ones bursting with taste (and life)!

Keep Food Alive,
Toni

Kim’s Life with Abeego: A transformation from plastic wrap alternative to Food Wrap for Fresh Food.

🙌 Thanks for sharing your story Kim Meier 💕

Abeego beeswax wrap. Endlessly useful. Refreshingly beautiful.

She understands what her family business is now!! 🤣

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Feeling nostalgic after 18 years with Abeego so here’s a bit of history. 😍
- Toni

Saying Goodbye is Hard.
Saying Goodbye to Amanda Cameron,
Is Harder.

The time has come for Amanda to take her incredible talents elsewhere. Today marks her last day at Abeego.

If you love the Abeego brand then you love Amanda because she’s been the creative force behind every marketing campaign, photoshoot, video shoot, email campaign, social strategy for the last 7 years. She’s a legend who leaves a legacy and we’ll miss her dearly.

But her future is so darn bright! Let’s make sure the brand she’ll putting her energy behind next knows just how valuable she is!

Share your words of encouragement, love and congratulations for Amanda. Let’s make sure she knows just how special she is!

🎁 8 Homemade Edible Gifts for the Holidays 🎄
1️⃣ Bake a Pie 🥧 – Homemade from the heart, it’s a gift that speaks for itself.
2️⃣ Whip Up Cookies 🍪 – Holiday classics that make everyone smile.
3️⃣ DIY Hot Cocoa Mix ☕ – Cocoa, sugar, marshmallows—pure cozy in a jar.
4️⃣ Homemade Jams 🍓 – Seasonal flavors preserved with love (and a bit of sugar).
5️⃣ Freshly Baked Bread 🍞 – There’s nothing more special than a fresh-baked loaf.
6️⃣ Homemade Granola 🥣 – Crunchy goodness made to share (or keep).
7️⃣ Candied Nuts 🌰 – Sweet, simple, and a little addictive.
8️⃣ Recipe & Ingredients Bundle 📜 – Share the magic of your favorite dish.
✨ Every edible gift is even better when it’s paired with Abeego! The Variety Wrap is the perfect starter for under $15.