ACE Consulting Group
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ACE Consulting Group is a student run organization at the University of Waterloo that advises Startup companies in the Kitchener-Waterloo region.
Services we provide include Strategy, Market Research, Operation Improvement & Cost Analysis. Services we provide include Strategy, Market Research, and Financial Services. With a portfolio of over 60 companies, including winners of the Velocity Fund Finals, Dragon's Den alumni, and Y Combinator alumni, ACE has developed its team to exceed client expectations and establish itself as one of the best resources for Startups in the KW region.
01/26/2026
This past term, ACE Consulting Group had the opportunity to collaborate with Feel Good Games, a Toronto-based game studio dedicated to creating educational and impactful children’s video games.
Our team worked closely with Feel Good Games to conduct customer discovery, market research, and competitive analysis, with a focus on understanding high-expectation users and evaluating industry best practices. Through customer and competitor analysis, we identified opportunities to strengthen product positioning, support user engagement, and help scale experiences that allow players to create, share, and explore stories together.
We’re excited to see Feel Good Games’ journey and are grateful for the opportunity to contribute to a future where creativity and joy are accessible to everyone!
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200 University Avenue West
Waterloo, ON
N2L3G1