TaleWind Digital
Turning association content into year-round member engagement and non-dues revenue.
"What about our advertisers?" It's the question that keeps magazines stuck in print. Kristy on how print sponsorships convert to digital.
Full episode on the TaleWind Hub—https://hubs.ly/Q04wB8Nx0
83%. 82%. 80%.
The top three most valued member benefits are all education, per a Smithbucklin study shared at ASAE Annual. Breanna has the details.
Full episode on the TaleWind Hub—https://hubs.ly/Q04wCYr-0
The research and thinking stay human. AI spreads the results. Kristy and Dan on where AI belongs in association content.
Full episode on the TaleWind Hub—https://hubs.ly/Q04wzxNv0
A digitized magazine is a print layout on a screen. A digital magazine is built for how members read now. Breanna explains the difference and why it matters.
Full episode on the TaleWind Hub—https://hubs.ly/Q04wCZHx0
Last year's AI sessions: "imagine the possibilities," then a couple of parlor tricks.
This year, the conversation finally grew up. Breanna on what changed at ASAE Annual 2026.
Full episode on the TaleWind Hub—https://hubs.ly/Q04wzzpz0
The headlines keep predicting AI will hit entry-level jobs first. ASAE's polling of association staffing tells a different story, at least so far.
Amy Hissrich explains why those roles matter for the next generation of association talent.
See the full episode on the TaleWind Content Hub.
Retention and engagement beat revenue as the number one challenge in ASAE's State of Associations Report. Amy Hissrich says that ranking is a sign of health, since value drives engagement and engagement drives revenue.
See the full episode on the TaleWind Content Hub.
08/28/2026
[in a newscaster voice]
This month's TaleWind Take: retention and member engagement topped the list of association leaders' challenges, and why that may not be a bad thing.
Full story in the slides. Subscribe for next month's edition: https://hubs.ly/Q04vBmys0
08/26/2026
We're live today at 11 AM CT / 12 PM ET with the ASAE 2026 Debrief.
Everything we heard and learned, distilled into 30 minutes. If you weren't able to go, this is everything we think you should know.
If you have something you want the panel to weigh in on, join us live and we'll get to it on air.
Join us: https://hubs.ly/Q04ttbnG0
08/24/2026
This is field research.
The team was hard at work in Indianapolis, having conversations, attending sessions, and checking out local attractions. The goal behind it all? To find the trends that matter most to association professionals right now.
As you can see, the swan boats were a hit. Join us on Wednesday at 11 AM CT for the insights.
Save your spot: https://hubs.ly/Q04tt50s0
Click here to claim your Sponsored Listing.
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