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Engagify trains individuals and teams on how to be engaging. Get noticed, be heard, deepen connection
09/18/2026
A trade show budget built entirely around booth space optimizes for presence. A budget built around the full experience optimizes for pipeline.
Read more: https://lnkd.in/gCgnbKcF
09/17/2026
As AI content floods every other channel, live events are becoming one of the few places buyers trust as genuinely real. This edition looks at what's driving that shift, the role most booths are missing to capitalize on it, and what the exhibition industry's own data says about where the AI gap still sits.
-The Difference Between a Trade Show Presenter and a Booth Host
-Live Events Are Becoming the Antidote to AI "Slop"
-Seven Engagement Tactics Worth Copying From Shoptalk 2026
-Most Exhibitors Still Haven't Built Their Own AI Playbook
Read time: less than 5 minutes 👇
https://www.linkedin.com/feed/update/urn:li:linkedInArticle:7506338891914854401
09/12/2026
The biggest show in your industry is not automatically the right show for your company. Attendance numbers measure the event, not your fit with the room.
Read more: https://engagify.ai/choose-which-trade-shows/
Trade shows are not just about getting people to stop.
This is an opportunity to create leverage: attracting a crowd, communicating your mission-critical message, and helping the right prospects understand why they should take the next step.
Not everyone in the crowd will be qualified, but if you are at the right show, quality can be found in the quantity.
09/10/2026
We’re excited to have Mike O'Donnell representing MaintainX at IMTS 2026!
If you’re heading to IMTS, be sure to stop by MaintainX and see Mike in action.
Here’s to a great show and plenty of high-value interactions!
09/10/2026
A booth can look great and still fail to generate a single real conversation if the message and the first ten seconds aren't doing their job. This edition looks at how fast attendees actually decide whether to engage, what's shaping exhibit design heading into next year, and how to design a booth that filters for the right buyer instead of just the biggest crowd. 👇
https://www.linkedin.com/feed/update/urn:li:linkedInArticle:7503871279192518657
Brand awareness is valuable, but it should not be the finish line at a trade show.
You are already in a room full of potential buyers, so the bigger question is: once they become aware of your brand, what do you want them to do next?
The best exhibitors use the show to create conversations, generate leads, move opportunities forward, and take as much ground as possible while they have the attention of the market.
Focus on ROI, lead generation, and pipeline creation. The brand awareness will come along for the ride.
09/04/2026
What a great few days at Fal.con with Adaptiva.
A big thank you to the entire Adaptiva team for having me back to help bring the energy, attract the right people, and create conversations at the booth.
09/03/2026
Booth design gets most of the budget, but the people standing in it decide whether that investment turns into pipeline. This edition looks at how many staff you actually need, why most teams still skip real pre-show training, and how the booths getting real engagement in 2026 are designing for it on purpose.
Read more👇
https://www.linkedin.com/feed/update/urn:li:linkedInArticle:7501297588902514688
08/31/2026
A year ago at Fal.con, we were right here with the Adaptiva team and now we’re back for another one.
Always grateful for the continued partnership and especially to Zac Rogers for the trust and support along the way.
We’ve done a lot of shows together, and it’s always great getting back on the floor with this team.
Looking forward to another great Fal.con.
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