Datahof

Welcoming the Year of the Rabbit!
Happy New Year from datahof!


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Paid advertising has been a mainstay in digital marketing efforts. However, here are a couple of key reasons why you shouldn’t place all your eggs in that basket!
For more information, feel free to read the full article! ---> https://lnkd.in/dpkHXjuY



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“Reducing human error” - how the Insurance Industry uses Artificial Intelligence (AI) provides an interesting read on how AI can help organizations that have relied on applicant-provided information to not only optimize, but also prevent fraud.

https://www.businessnewsdaily.com/10203-artificial-intelligence-insurance-industry.html


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How AI Is Radically Changing the Insurance Industry - businessnewsdaily.com Artificial intelligence is making the insurance industry smarter and faster. Here's how machine learning is changing the underwriting process.

What can Marketers learn from Tinder and their algorithm about subconscious consumer intents?

To digitally find its way into the attention of your audience, more differentiated strategies oriented towards the subconscious are recommended.

https://www.datahof.com/post/the-perfect-match-what-advertisers-can-learn-from-tinder

The perfect match: What advertisers can learn from Tinder On Tinder, almost every pot finds a lid. Digital communication managers can take a leaf out of the successful dating app's book. On Tinder, it's all about one thing: swiping left or right. You hope for the same reaction from people you have swiped to the right, i.e. liked. Because that's how you bec...

Welcome to the team Abibat Tijni! Abibat is enthusiastic about supporting customers and the team with her knowledge of Intercultural Communication as well as Persuasive Communication. With a goal-oriented mindset, Abibat is focused and motivated to provide a human-centric perspective to our data-driven projects. She thrives on gathering insights from social listening and helps to sharpen brand messages through cultural and market research. Working part-time, Abibat currently does her BA in Communications and Information Sciences at the University of Groningen.
https://lnkd.in/dcncPTd

While you are paying different platforms to get the word out for your brand, you are overlooking the goldmine you are sitting on - using SEO, digital plans are built on more than paid advertising.
Read how SEO creates brand equity that keeps on giving...

Search Engine Optimisation (SEO), preparing you for a world where content is king Using SEO digital plans are built on more than paid advertising.

Consumer trends to know for 2022.