Ooid Store

Copenhagen this time. Windy, bright, and never rushed. Days between Henrik Vibskov’s show, the fairs, and showrooms we know well and some we just met. A walk on the beach, too cold to swim but good for the head. Delicious food, good people, and the kind of pace that actually lets you decide something. SS27 is starting to come together.

Stracciatella weather. Basel in a heatwave, once again, dressed for wherever this heat is taking us.

Buying season recap: Paris, 41 degrees, always on the hunt for another water bottle or cooling fan. Between showrooms, we made harder decisions than usual: Long partnerships stepping aside, new ones coming in. Every farewell was considered, every yes felt right. Buying season is closing, and the choices are still with us. You will meet them in spring for the new SS27 season!

Thirty-six degrees and your feet will thank you for this decision. Flower Mountain: technical enough for wherever the day goes, open enough to actually enjoy it.

SALE, with holidays in mind.

Shirts that fold. Dresses that skip the iron. Sandals for the beach. Pieces that, packed once, go on several trips.

Looking for more color? Planet MO, our outlet at Feldbergstrasse 10, is full of summer pieces from past seasons.

The mirror caught it before we did: silk, print, and a pair of sunglasses that had no intention of staying home today.

Thirty-two degrees and climbing. Silk was the obvious answer, and it knew it.

A stage in grey and white, set by architect Luiz Albisser in 2014. The quiet is the point, so the designers we love can step in, season after season, and turn it into a richer world. Come and find your place in it.