PaperDrops Visual Communication

A new logo for a brand that has grown into much more than its name.

Over the years, Cyprus Insurance News has evolved beyond a news portal — bringing together news, interviews, podcasts, discussions, events and different initiatives around the insurance industry.

The challenge was to create an identity that could reflect all these different sides, while remaining clear, recognisable and ready for what comes next.

A stronger, more contemporary look for the next chapter of Cyprus Insurance News.

Panagiotis Sofokleous, thank you once again for trusting PaperDrops Visual Communication with another important step in your journey. 💙

Design With Purpose.
Business With Direction.
• PAPERDROPS

A logo isn’t just something a brand needs to “have”.

The type of logo you choose can influence how a brand is recognised, remembered and experienced across different applications.

Wordmark, monogram, pictorial mark, mascot… each one works differently. And there is no one type that works best for everyone.

The right choice depends on the brand, its personality, its audience and where it needs to show up.

Swipe through 7 of the most common types of logos →
Which one do you think fits your brand?

Design With Purpose.
Business With Direction.
• PAPERDROPS

Some things are worth knowing, even if you hope you’ll never need them.

First Aid is one of them.

Knowing what to do in those first critical moments can make a real difference in someone’s life — whether it’s a colleague, a friend, a family member or even a stranger.

That’s why our entire team decided to become certified First Aiders.

Not because we expect to use these skills, but because if the moment ever comes, we want to be ready to help.

Today, on World First Aid Day, it’s a good reminder that some of the most valuable skills we can learn have nothing to do with our work.

And we sincerely hope we’ll never need to use them. ❤️‍🩹

12 September | World First Aid Day

• PAPERDROPS
‣ www.paperdrops.com

Some brands need to feel quiet.
This one didn’t.

Content House Studio needed an identity with energy, personality and a strong visual presence-something that could live naturally across content, studio spaces and digital platforms.

We developed the logo, symbol and visual language around that idea, using a bold colour palette and a flexible system that gives the brand its own distinct character.

A new identity for Content House, designed by PaperDrops.

Bold enough to stand out. Flexible enough to grow.

Design With Purpose.
Business With Direction.
• PAPERDROPS
‣ www.paperdrops.com

September always feels like a fresh start. ✨

New ideas, new projects, new goals, and plenty of room to create.

We’re back, recharged and ready for what’s next! 💧

Hello, September. Let’s make it a great one. ✍️📄

• PAPERDROPS
‣ www.paperdrops.com

A clear brand is easier to remember.
Easier to explain.
Easier to recommend.

When your message is clear and your image is consistent, people understand your value faster.

And when they understand you, they can talk about you with more confidence.

Read the final article of our series on LinkedIn.
https://www.linkedin.com/pulse/clear-brand-easier-remember-explain-recommend-paperdrops-d5lzf/

• PAPERDROPS
‣ www.paperdrops.com

A strong campaign should never feel disconnected across different applications.

For Fasouri Watermania, we developed a complete visual campaign designed to maintain the same energy and recognition across every touchpoint — from bus advertising, billboards and indoor posters to print advertisements and social media content.

Each application was designed to work effectively on its own while remaining part of a consistent visual language.

A project filled with colour, movement and summer energy. 💦

Thank you to Fasouri Watermania Waterpark for the trust and collaboration.

—
Design With Purpose.
Business With Direction.
• PAPERDROPS
‣ www.paperdrops.com

A business can grow…
but its image can stay behind.

And when that happens, people may not see the real quality, experience and value behind the business.

Branding is not about pretending to be something you are not.
It is about showing clearly what your business has already become.

Read the full article on LinkedIn.
https://www.linkedin.com/pulse/when-business-grows-its-image-stays-behind-paperdrops-nmpsf/?trackingId=Y1%2FiIc2zcgK9OCoc7uwWbw%3D%3D

• PAPERDROPS
‣ www.paperdrops.com