Projective Technology

Tired of the "Media Offline" red screen of death because someone forgot to put a file on the shared storage? 🎬📁

No matter how strict your workflow is, unmanaged assets happen. That’s why the Strawberry panel for Adobe Premiere does the heavy lifting for you.

It automatically tracks down files sitting outside of your Strawberry project (like that one audio track in your Downloads folder), copies them to the correct location, and relinks them seamlessly.

Our Solutions Consultant, Andrew Wierzan, explains how it works, and how it can save your edit floor a lot of headaches, in our latest blog.

Check it out: https://projective.io/media-offline-and-premiere/

Media Offline and the One File Nobody Put on Shared Storage Projects live in Strawberry. Media lands on shared storage. Everyone works from the same place so nobody has to guess where anything is.

The Projective team is now back from a great IBC! 🚀

If there was one universal takeaway from all our conversations in Amsterdam, it’s this: everyone wants AI in post-production, but nobody wants the interconnectivity nightmare that comes with bolting it on.

When facilities treat AI as a separate tool sitting "to the left" of their workflow, they end up wrestling with fragmented storage silos, fragile APIs, and moving massive files around just to get them indexed.

That’s exactly why we built Strawberry Media Intelligence differently. 🍓 We don't bolt AI on: it’s built directly into our existing Production Asset Management.

Here is why our approach actually works for creative teams:

🔹 The Anti-Bolt-On AI: It lives natively where your media already lives. No moving files across tiers, no complex integrations, and zero cloud egress fees to search your own deep archives.

🔹 Runs on Your Existing Hardware: It indexes your content silently in the background on-premises. You don't need to buy expensive new GPU server racks to run it (honestly, it's so lightweight it could run on a potato 🥔).

🔹 Powers the Entire Creative Stack: It isn't just a separate search window. It drops exact visual matches and dialogue directly into Adobe Premiere Pro, After Effects, Blackmagic Design DaVinci Resolve, and Avid Media Composer as subclips with handles.

🔹 Secure by Design: Because it inherits Strawberry's existing project framework, users only ever see AI search results for media they actually have permission to view. Your unreleased content stays secure behind your firewall.

You shouldn't have to become a systems integrator just to find a clip of a "cyclist at sunset." The AI should do the hunting, so your editors can just edit. 🎬

Want to see how we’re giving post-production teams their time back? Book a chat with us today to see Strawberry Media Intelligence in action! 👇
https://projective.io/strawberry-media-intelligence/

If your post-production workflow already feels chaotic, adding an external AI tool will only increase the chaos.

Most visual search solutions bolt AI on as a separate tool, forcing you to connect it to every storage silo you run. Now you have an integration problem. 🚧

Strawberry Media Intelligence works differently. It runs on your existing infrastructure: no new servers, no bolted-on AI, no interconnectivity headache.

Permissions, project framework, access control and indexing all run coherently in the background, across your entire dataset, in one place.

And it doesn't stop at video. Visual search results serve your entire creative palette: Adobe Premiere, After Effects, Illustrator, Blackmagic DaVinci Resolve, Avid Media Composer, audio, graphics, stills and more.

All seamlessly integrated so that your creators can easily save time and effort.

See it live at IBC, stand 7.D12, or book a demo now: https://projective.io/strawberry-media-intelligence/

Big news for post-production teams: Strawberry now integrates with Blackmagic Design DaVinci Resolve via via our new easy-to-use panel.

If your edit environment has outgrown its workflow, this changes how your team works together.

✅ Remote editing workflows — Work with media on LucidLink, local NAS, or S3-compatible storage that supports real-time access
✅ Multi-editor projects — Coordinate work across editors with Strawberry's project management and permissions
✅ Resolve integration — Access Strawberry directly from within Resolve via the new panel
✅ Cross-NLE consistency — Use the same PAM backbone across Resolve and Premiere with our existing Adobe panel

At Projective, our mission has always been to give creative teams the collaboration and version control tools they nee, without storage limits or forced licensing tiers.

Want to see how it works? Book a demo and we'll walk through your specific setup. Come and see us at IBC2026, Stand 7.D12 to learn more!

If the recent Avid Media Composer announcement got you thinking 🤔, our CEO's latest blog is worth a read.

In today's high-pressure post-production environment, the ability to choose your own tools matters more than ever. Derek Barrilleaux reflects on how technology independence can benefit your creative work.

Read the full blog: https://projective.io/post-production-independence-avid-alternatives/

projective.io

Strawberry recently picked up Best Production Asset Management Platform 2026 from Acquisition International Magazine. 🏆

Their Global Excellence Awards programme recognises standout businesses and professionals from across the globe who set the standard in their field.

Sure, it's no Emmy (yet!), but we'll happily take it.

Being acknowledged for building something that brings order to post-production chaos, and keeps creative teams focused on what matters is always a win. 🍓

Thanks to the team at Acquisition International Magazine for the recognition ➡️ https://www.acquisition-international.com/winners/projective/

Long days at IBC deserve a good wind-down. 🍓

We're teaming up with LucidLink for a happy hour to close out Sunday. Come grab a drink and swap war stories about wrangling post-production at scale.

𝗟𝘂𝗰𝗶𝗱𝗟𝗶𝗻𝗸 𝘅 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗛𝗮𝗽𝗽𝘆 𝗛𝗼𝘂𝗿
📅 Sunday, September 13
🕔 5:00 to 6:00 PM
📍 Booth 7.C18, RAI Amsterdam

LucidLink brings the storage, we bring smart control.

Together we help post-production teams cut operational waste and reclaim hours every week.

That's exactly the kind of thing we love talking about over a cold one.

Register here 👉 https://luma.com/ibc-sept13-2026?utm_source=general&utm_medium=partner&utm_campaign=ibc-2026&utm_content=projective-hh

See you there. 🍻

IBC Happy Hour - Sunday September 13 · Luma Join LucidLink and Projective at booth 7.C18 for a happy hour to end the day.

ZDF Digital needed more than new production storage.

They needed a system that could scale with their team, enable remote workflows, and eliminate the manual bottlenecks slowing down post-production. 🎬

Since implementing Strawberry, they've automated archiving, freed up edit suites for active production, and expanded usage across departments: from motion design to subtitling to sign language.

New users are fully operational in 15 minutes.

"It's not like we were just customer and vendor: we were one team that we had a problem to solve." said Christian Koch, former Head of IT, ZDF Digital

Read the full case study at https://projective.io/zdf-digital-strawberry-workflows/

🚀 Looking for a better way to manage your production workflows? Book your demo today: https://projective.io/schedule-a-meeting/

We’ll be at IBC2026, stand 7.D12.