Begin Group
Student recruitment events and promotion for education providers Begin Group provides mutli-channel promotion for educational institutions worldwide.
The Begin Group's activities are based on a targeted approach to audience of each education level: independent schools, undergraduate and graduate studies, MBA and Executive education. The range of services includes education fairs, dedicated web-sites, on-line promotion and direct mailing, conferences, research&surveys, promotion in schools etc.
03/06/2026
Join us tomorrow, ๐ฐ ๐๐๐ป๐ฒ, for a special edition of the ๐๐ฒ๐ด๐ถ๐ป ๐๐ผ๐๐ป๐๐ฒ๐น๐น๐ผ๐ฟ๐ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐ช๐ผ๐ฟ๐ธ๐๐ต๐ผ๐ฝ dedicated to ๐๐ ๐ถ๐ป ๐ฆ๐ฐ๐ต๐ผ๐ผ๐น ๐๐ผ๐๐ป๐๐ฒ๐น๐น๐ถ๐ป๐ด.
This free online session will bring together experienced school counsellors from Laos, Kazakhstan, and Nigeria to explore how AI is influencing counselling practice, student guidance, and university advising across different educational contexts.
Topics will include:
โข AI in student guidance & university matching
โข Counselling workflows & personalisation
โข The role of human expertise in AI-supported advising
๐ช๐ผ๐ฟ๐ธ๐๐ต๐ผ๐ฝ ๐๐ฐ๐ต๐ฒ๐ฑ๐๐น๐ฒ (๐จ๐ง๐+๐ฌ):
12.15โ12.30 โ Introduction, Begin Group
12.30โ13.00 โ Aizhan Kudaiberdieva, International School of Laos
13.00โ13.30 โ Rau Uzakova, Haileybury Astana, Kazakhstan
13.30โ14.00 โ Sandra Onoja, Rugby School, Nigeria
The workshop combines short presentations with live discussion, offering participating institutions valuable insight into how school counsellors are approaching AI tools, balancing technology with human expertise, and supporting students navigating international education pathways.
Read more and register: https://www.begingroup.com/en/begin-counsellors-partnership-workshop/
27/05/2026
Planning student recruitment activities for ๐๐๐๐๐บ๐ป ๐ฎ๐ฌ๐ฎ๐ฒ?
Begin Groupโs Autumn 2026 schedule includes ๐ฒ๐ฌ+ ๐ฒ๐๐ฒ๐ป๐๐ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐ฎ๐ฑ+ ๐ฑ๐ฒ๐๐๐ถ๐ป๐ฎ๐๐ถ๐ผ๐ป๐ ๐ฎ๐ป๐ฑ ๐ด ๐ฟ๐ฒ๐ด๐ถ๐ผ๐ป๐, offering multiple opportunities to connect with prospective students, school counsellors, and partner institutions worldwide.
Explore the full schedule in the images below or on our website: https://www.begingroup.com/en/fairs/
22/05/2026
Weโve just finished the ๐๐ฒ๐ด๐ถ๐ป ๐๐ถ๐ด๐ต ๐ฆ๐ฐ๐ต๐ผ๐ผ๐น ๐ฉ๐ถ๐๐ถ๐๐ across the ๐๐ฎ๐น๐ธ๐ฎ๐ป๐, bringing international educational institutions to ๐ฆ๐ผ๐ณ๐ถ๐ฎ, ๐๐๐ฐ๐ต๐ฎ๐ฟ๐ฒ๐๐, ๐ฎ๐ป๐ฑ ๐๐ฒ๐น๐ด๐ฟ๐ฎ๐ฑ๐ฒ as part of the second season of Begin Group student recruitment events in the region.
Participating institutions from Austria, Slovakia, France, Italy, Poland, and Romania presented their programmes, connected with local students, and visited international schools across Bulgaria, Romania, and Serbia.
The Balkans continue to show strong long-term potential as an emerging student recruitment region, with increasing interest in international education and growing demand for study-abroad opportunities among students and families.
A special thank you to the participating schools for the warm welcome and cooperation:
๐๐บ๐ฒ๐ฟ๐ถ๐ฐ๐ฎ๐ป ๐๐ป๐ด๐น๐ถ๐๐ต ๐๐ฐ๐ฎ๐ฑ๐ฒ๐บ๐ ๐ฆ๐ผ๐ณ๐ถ๐ฎ
Questfield International College
Internationale Deutsche Schule Bukarest
๐๐น๐ฒ๐๐ฒ๐ฟ ๐๐ป๐๐ฒ๐ฟ๐ป๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฆ๐ฐ๐ต๐ผ๐ผ๐น
Obrazovni sistem "Crnjanski"
Thank you as well to all participating institutions for joining the tour.
๐ง๐ต๐ฒ ๐ป๐ฒ๐
๐ ๐ฟ๐ผ๐๐ป๐ฑ ๐ผ๐ณ ๐๐ฒ๐ด๐ถ๐ป ๐๐ถ๐ด๐ต ๐ฆ๐ฐ๐ต๐ผ๐ผ๐น ๐ฉ๐ถ๐๐ถ๐๐ ๐ถ๐ป ๐๐๐ฟ๐ผ๐ฝ๐ฒ ๐๐ถ๐น๐น ๐๐๐ฎ๐ฟ๐ ๐ถ๐ป ๐ฆ๐ฒ๐ฝ๐๐ฒ๐บ๐ฏ๐ฒ๐ฟ. Institutions interested in joining are encouraged to book their tour in advance: https://www.begingroup.com/en/fairs/begin-high-school-tour-i/
18/05/2026
Join us tomorrow, ๐ญ๐ต ๐ ๐ฎ๐, for the next ๐๐ฒ๐ด๐ถ๐ป ๐๐ผ๐๐ป๐๐ฒ๐น๐น๐ผ๐ฟ๐ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐ช๐ผ๐ฟ๐ธ๐๐ต๐ผ๐ฝ โ a ๐ณ๐ฟ๐ฒ๐ฒ ๐ผ๐ป๐น๐ถ๐ป๐ฒ ๐๐ฒ๐๐๐ถ๐ผ๐ป featuring experienced school counsellors from ๐๐ฎ๐๐ถ๐ป ๐๐บ๐ฒ๐ฟ๐ถ๐ฐ๐ฎ.
This edition will bring together counsellors from ๐๐ฟ๐ฎ๐๐ถ๐น, ๐ฃ๐ฒ๐ฟ๐, ๐๐ผ๐๐๐ฎ ๐ฅ๐ถ๐ฐ๐ฎ, and ๐ ๐ฒ๐
๐ถ๐ฐ๐ผ to discuss how they support students in exploring international education opportunities, selecting destinations and programmes, and navigating the university application process.
๐ช๐ผ๐ฟ๐ธ๐๐ต๐ผ๐ฝ ๐๐ฐ๐ต๐ฒ๐ฑ๐๐น๐ฒ (๐จ๐ง๐+๐ฌ):
15.00โ15.15 โ Introduction, Begin Group
15.15โ15.45 โ Mark Mangual, International School of Curitiba, Brazil
15.45โ16.15 โ Andrew Mechem, SCORE, Peru
16.15โ16.45 โ Amy Smith-Gonzalez, European School, Costa Rica
16.45โ17.15 โ Silvia Ramirez, Edron Academy, Mexico
17.15โ17.45 โ Silvia Guillรฉn Araya, Colegio Miravalle, Costa Rica
The workshop combines short presentations with live Q&A, offering participating institutions valuable insight into counselling practices, student priorities, and current trends shaping international education across the region.
Read more and register: https://www.begingroup.com/en/begin-counsellors-partnership-workshop/
On 4 June, Begin Group also plans to host a ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น ๐ฒ๐ฑ๐ถ๐๐ถ๐ผ๐ป of the Begin Counsellors Partnership Workshop dedicated to AI in school counselling and university guidance. ๐ฆ๐ฐ๐ต๐ผ๐ผ๐น ๐ฐ๐ผ๐๐ป๐๐ฒ๐น๐น๐ผ๐ฟ๐ ๐ฎ๐น๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐๐๐ถ๐ป๐ด ๐๐ ๐๐ผ๐ผ๐น๐ ๐ถ๐ป ๐๐ต๐ฒ๐ถ๐ฟ ๐ฑ๐ฎ๐ถ๐น๐ ๐๐ผ๐ฟ๐ธ ๐ฎ๐ฟ๐ฒ ๐ถ๐ป๐๐ถ๐๐ฒ๐ฑ ๐๐ผ ๐ฝ๐ฎ๐ฟ๐๐ถ๐ฐ๐ถ๐ฝ๐ฎ๐๐ฒ ๐ฎ๐ ๐๐ฝ๐ฒ๐ฎ๐ธ๐ฒ๐ฟ๐ and share practical approaches, ideas, and experiences with the international education community.
If you are interested in participating as a speaker, please send a message here or contact [email protected].
15/05/2026
The recent ๐๐ฒ๐ด๐ถ๐ป ๐๐ถ๐ด๐ต ๐ฆ๐ฐ๐ต๐ผ๐ผ๐น ๐ฉ๐ถ๐๐ถ๐๐ in Frankfurt marked the start of our European tour, bringing together international institutions and highly motivated students exploring future study opportunities abroad.
Ten educational institutions from Austria, Belgium, Croatia, Cyprus, France, Latvia, Poland, and Switzerland visited three leading international schools in the region:
โข Metropolitan School Frankfurt gGmbH
โข ISF International School Frankfurt Rhein-Main
โข European School RheinMain (ESRM)
Students from Strothoff International School also joined the event, further expanding the reach of the programme.
The visits proved highly productive, with strong engagement, thoughtful questions, and genuine interest from students actively considering international undergraduate studies. Alongside student meetings, the format also created valuable opportunities to connect with experienced school counsellors and gain deeper insight into studentsโ academic interests and decision-making processes.
Begin High School Visits continue to offer an efficient way to reach multiple schools within a single day while building meaningful connections with prospective students in key international education markets.
The next ๐๐ฒ๐ด๐ถ๐ป ๐๐ถ๐ด๐ต ๐ฆ๐ฐ๐ต๐ผ๐ผ๐น ๐ฉ๐ถ๐๐ถ๐๐ ๐ถ๐ป ๐๐๐ฟ๐ผ๐ฝ๐ฒ will take place in ๐ฆ๐ผ๐ณ๐ถ๐ฎ (๐๐๐น๐ด๐ฎ๐ฟ๐ถ๐ฎ), ๐๐๐ฐ๐ต๐ฎ๐ฟ๐ฒ๐๐ (๐ฅ๐ผ๐บ๐ฎ๐ป๐ถ๐ฎ), ๐๐ฒ๐น๐ด๐ฟ๐ฎ๐ฑ๐ฒ (๐ฆ๐ฒ๐ฟ๐ฏ๐ถ๐ฎ), and ๐ฉ๐ฎ๐น๐ฏ๐ผ๐ป๐ป๐ฒ (๐๐ฟ๐ฎ๐ป๐ฐ๐ฒ).
See the full schedule and join the upcoming tours: https://www.begingroup.com/en/fairs/begin-high-school-tour-i/
13/05/2026
๐ฎ๐ต ๐ ๐ฎ๐ | ๐ฉ๐ฎ๐น๐ฏ๐ผ๐ป๐ป๐ฒ, ๐๐ฟ๐ฎ๐ป๐ฐ๐ฒ
Join ๐๐ฒ๐ด๐ถ๐ป ๐๐ถ๐ด๐ต ๐ฆ๐ฐ๐ต๐ผ๐ผ๐น ๐ฉ๐ถ๐๐ถ๐๐ in ๐ฉ๐ฎ๐น๐ฏ๐ผ๐ป๐ป๐ฒ and connect with students actively planning their studies abroad. There is still time to join the tour.
The visit will take place at ๐ง๐ต๐ฒ ๐๐ถ๐๐ฒ ๐๐ฐ๐ฎ๐ฑ๐ฒ๐บ๐ โ an international school, offering an American curriculum and a highly international student environment.
๐ช๐ต๐ ๐ท๐ผ๐ถ๐ป:
โข Direct engagement with internationally minded students preparing for undergraduate studies abroad
โข Opportunity to present programmes in a focused 4-hour on-campus format
โข Networking with experienced school counsellors
โข Access to a multicultural student audience representing more than 14 nationalities
โข Efficient outreach within one of Franceโs leading international education hubs
Transfers from/to Nice are fully arranged and included in the package.
๐ฅ๐ฒ๐ฎ๐ฑ ๐บ๐ผ๐ฟ๐ฒ ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐ด๐ถ๐๐๐ฒ๐ฟ ๐ต๐ฒ๐ฟ๐ฒ: https://www.begingroup.com/en/fairs/begin-high-school-tour-i/begin-high-school-tour-valbonne.html
12/05/2026
๐ฆ๐ฐ๐ต๐ผ๐ผ๐น ๐ฐ๐ผ๐๐ป๐๐ฒ๐น๐น๐ผ๐ฟ๐ ๐๐๐ถ๐ป๐ด ๐๐ ๐๐ผ๐ผ๐น๐ ๐ถ๐ป ๐๐ต๐ฒ๐ถ๐ฟ ๐ฑ๐ฎ๐ถ๐น๐ ๐๐ผ๐ฟ๐ธ ๐ฎ๐ฟ๐ฒ ๐ถ๐ป๐๐ถ๐๐ฒ๐ฑ ๐๐ผ ๐ฝ๐ฎ๐ฟ๐๐ถ๐ฐ๐ถ๐ฝ๐ฎ๐๐ฒ in a new special edition of the ๐๐ฒ๐ด๐ถ๐ป ๐๐ผ๐๐ป๐๐ฒ๐น๐น๐ผ๐ฟ๐ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐ช๐ผ๐ฟ๐ธ๐๐ต๐ผ๐ฝ, dedicated to AI in school counselling and university guidance.
More and more counsellors are integrating AI technologies into their workflows โ from organising student preferences and university comparisons to supporting application planning, communication, and personalised guidance.
With this session, Begin Group aims to establish a constructive dialogue between school counsellors and representatives of educational institutions, ๐ต๐ฒ๐น๐ฝ๐ถ๐ป๐ด ๐๐ป๐ถ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ฒ๐ ๐ฏ๐ฒ๐๐๐ฒ๐ฟ ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ ๐ต๐ผ๐ ๐ฐ๐ผ๐๐ป๐๐ฒ๐น๐น๐ผ๐ฟ๐ ๐ฒ๐๐ฎ๐น๐๐ฎ๐๐ฒ, ๐๐ต๐ผ๐ฟ๐๐น๐ถ๐๐, ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐ฐ๐ผ๐บ๐บ๐ฒ๐ป๐ฑ ๐ถ๐ป๐๐๐ถ๐๐๐๐ถ๐ผ๐ป๐ ๐ถ๐ป ๐ฎ๐ป ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด๐น๐ ๐๐-๐ฎ๐๐๐ถ๐๐๐ฒ๐ฑ ๐ฒ๐ป๐๐ถ๐ฟ๐ผ๐ป๐บ๐ฒ๐ป๐.
We are currently inviting experienced school counsellors to participate as speakers and share practical insights, approaches, and real examples of how AI tools are being used in their work today.
Possible discussion topics may include:
โข AI-assisted student profiling and university matching
โข Using AI to compare programmes, destinations, and admission requirements
โข Improving counselling efficiency and personalisation
โข Opportunities and limitations of AI in university guidance
โข What universities should understand about AI-driven counsellor workflows
The workshop is planned for ๐ฐ ๐๐๐ป๐ฒ ๐ฎ๐ฌ๐ฎ๐ฒ and will be hosted online as part of the Begin Counsellors Partnership Workshop series.
If you are interested in participating as a speaker, please write a message here or contact us at [email protected]
08/05/2026
More than 1,000 students and parents joined the recent education fair in ๐๐ต๐ถ๐๐ถ๐ป๐ฎ๐, ๐ ๐ผ๐น๐ฑ๐ผ๐๐ฎ, organised by ๐๐ฒ๐ด๐ถ๐ป ๐๐ฟ๐ผ๐๐ฝ in collaboration with ๐ฆ๐๐๐ฑ๐ ๐ถ๐ป ๐๐๐ฟ๐ผ๐ฝ๐ฒ.
The event brought together ๐ฏ๐ฐ ๐ฒ๐ฑ๐๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ถ๐ป๐๐๐ถ๐๐๐๐ถ๐ผ๐ป๐ ๐ณ๐ฟ๐ผ๐บ ๐ญ๐ฎ ๐๐๐ฟ๐ผ๐ฝ๐ฒ๐ฎ๐ป ๐ฐ๐ผ๐๐ป๐๐ฟ๐ถ๐ฒ๐, creating a vibrant meeting point for Moldovan students actively exploring international study opportunities.
Representatives presented Bachelorโs and Masterโs programmes, discussed admissions requirements, scholarships, career pathways, and answered detailed questions from prospective students and their families. All 9 presentations held during the event were highly attended, with full halls and strong engagement from visitors.
The fair remained busy during the entire event, with long lines at many tables and continuous discussions between visitors and institutional representatives. Representatives highlighted the excellent preparation of students, thoughtful questions, and the overwhelming interest in their study opportunities.
Thank you to all participating institutions, speakers, and partners who contributed to the success of this edition in Chisinau.
More event photos: 201944043@N03/albums/72177720333514735/" rel="ugc" target="_blank">https://www.flickr.com/photos/201944043@N03/albums/72177720333514735/
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