Tvib - tv data API
Bridging the gap between on-air and online. comprehensive analysis of the TV-program and its crossmedia effects in realtime.
tvib analyses TV around the clock: the system recognizes what show or film is trending, what the topics are on-air, the sociodemography of the viewers, what commercials are broadcasted, but also what viewers are doing online while watching TV. This data from a multitude of sources is processed in our TV-Infobase and allows for a precise understanding of the current TV program and its effects to the viewers’ online behaviour. For TV and online advertisers, e-commerce shops and marketers, this opens up new opportunities of synchronization, tracking and targeting of crossmedia campaigns. Our services:
- Crossmedia Performance Tracking
- Content Recognition in Realtime
- Second Screen Targeting
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