Initial Berlin

Our aim is to promote a more open minded approach to Techno music that can go from any end of the spectrum to the other, as the artist chooses to interpret it without following the cookie cutter 'Techno' sound that people expect. This leaves a lot of space for every release to be unique and different from one another. This also creates a chance for young, new producers to bring their stuff forward and experiment with their sound. For every audio release we put out, we consider the artwork that accompanies it to be just as important as the actual record. Our artist Franck Itow is essential to us, all the covers are screen-printed personally by him and every visual aspect of the label is curated and designed by him. It is important to us that people know that the releases are 50% audio and 50% visual because we really do believe in enhancing the audio experience with visual stimulation.
--
ARTISTS :
Uvb - Setaoc Mass - Patrik Skoog - Echologist -
Claude Young - Philippe Petit - Kalli - Lado - Viels - Hadone - Julian Muller - 90 Process

CONTACT : [email protected]