DMEXCO

Budget schrumpft, Pipeline-Druck steigt? Schluss mit Gießkanne. Wir bringen dein B2B-Budget exakt zu den Accounts, die wirklich zählen – wirksam, nicht nur sichtbar.

Triff unser Team direkt vor Ort auf der DMEXCO (Halle 8, Stand E20)! https://go.t3n.de/dmexco

Sponsored Post

🎮 DMEXCO COMMERCE QUEST 🎮
The game is on! 👀

Over the next three weeks, we'll hide three clue words across our social posts and DMEXCO Stories. Your mission? Collect all three words, put them in the correct order, and reveal the final solution. And here's the twist: the first clue word is already hidden in this post. 🔍

🏆 You could win:

✨ 3 x 2 DMEXCO 2026 VIP Tickets
✨ 3 × 2 OMClub Tickets
🍽️ 3 × €100 Catering Cards

Can you crack the code? 😉

Make sure to follow DMEXCO so you don't miss the next clue words—and tag the person you'd bring to if you win. 👇

Find all the details via the link in the first comment.

Can purpose and profit truly go hand in hand? 🌍

Join Douglas Lamont, CEO of Tony's Chocolonely, as he explores how businesses can create lasting impact while driving sustainable growth.

In his session "Purpose, Planet, Profit," Douglas will share why purpose-led leadership is more than a brand promise—it's a business strategy for the future.

📍 Commerce Stage
🗓️ September 23
🕚 11:50 AM – 12:10 PM
🎤 Purpose, Planet, Profit

🎟️ Secure your ticket now and start planning your agenda. Link in the first comment.

What will it take to win in B2B marketing and sales in 2027? 👀

Join Céline Flores Willers, CEO & Founder of The People Branding Company, as she shares her perspective on what successful B2B marketing will look like in the years ahead.
From building trust and personal brands to creating meaningful connections, expect practical insights and forward-thinking strategies for the next generation of B2B growth.

📍 Center Stage
🗓️ September 24
🕧 12:20–12:40 PM
🎤 How to Win in B2B Marketing & Sales in 2027

🎟️ Secure your ticket now and start planning your agenda. Link in the first comment.

Going to ? Make it official! 👀

Your next great conversation might start before you even arrive in Cologne.

Create your personalized profile picture, share it with your community, and let everyone know you'll be part of Europe's leading digital marketing & tech event.

📸 Upload your photo
✨ Add the official DMEXCO frame
🚀 Share it on your favorite social channels

What will separate tomorrow's commerce leaders from everyone else?

In the latest edition of Beyond Checkout, Nina Pütz, CEO of parfumdreams, shares her perspective on how AI is reshaping commerce — from product discovery and customer experience to data architecture and platform strategy.

One message stands out: success won't be defined by the biggest marketing budget, but by the smartest data foundation.

Nina also explains why:
✨ Discoverability is becoming the new currency of commerce.
✨ AI should be embedded into core business processes—not treated as an add-on.
✨ The future belongs to businesses that combine technology with personalization, speed, and outstanding customer experiences.

📖 Read the full interview via the link in the first comment.

Four experts. Four perspectives. One stage for the ideas shaping what's next. 🚀
Please welcome another inspiring group of speakers joining :

✨ Anna von Klinski, Content Creator, ALL IN – Artist Management GmbH
✨ Raoul Fiedler, Digital Transformation Lead, GVS eG
✨ Ralf Deckers, Head of Strategic Insights, IFH KÖLN GmbH
✨ Patricia Grundmann, Managing Director, OBI Advertising

From content creation and retail media to digital transformation and consumer insights, they'll share valuable perspectives on the trends, challenges, and opportunities shaping the future of marketing.

🎟️ Secure your ticket now and start planning your agenda. Link in the first comment.

Millions of impressions. But are they actually driving results? 📈

In their latest DMEXCO Column, Timo Sander and Paulina Schumann challenge one of marketing's biggest misconceptions: platform metrics alone don't measure real impact.

They explain why marketers should look beyond CPMs, impressions, and watch time, how to distinguish Media Performance Indicators (MPIs) from real KPIs, and why Mental Availability is becoming a key factor for sustainable brand growth. 🗝️

If you've ever wondered whether your reporting reflects performance—or just platform data—this column is well worth the read.

📖 Read the full column via the link in the first comment.

Only 50 days to go ... 👀
.. until the brightest minds in marketing, media, tech, and commerce will come together in Cologne to exchange ideas, build new partnerships, and explore what's next! 💫

The biggest conversations. The boldest ideas.

Don't just hear about it afterward, be part of it!

🎟️ Get your ticket today. Link in the first comment.