PRLab - PR Agency - PR Firm

Hey PR besties 👀❤️ It’s been a while! Come and meet the team, straight from our Amsterdam HQ 🇳🇱

In this video, Matias Rodsevich, CEO of PRLab, breaks down the most common mistake killing companies' credibility in cybersecurity public relations: relying too heavily on acronyms and jargon instead of building real trust with journalists.

Journalists do not want product pitches. They want insights that speak to their audience. Too many cybersecurity companies think a new feature launch is enough to get featured, but that is not how a strong cybersecurity PR strategy works.

Buyers, CISOs, analysts, and investors all pay attention to who gets consistently quoted in the media. Trust, not just visibility, is what separates the brands that get remembered from the ones that get ignored.

It often comes down to what they choose to talk about. Matias Rodsevich, CEO of PRLab, a B2B tech PR agency working with cybersecurity companies across Europe, the US, and LATAM, breaks down why most brands only focus on product launches and funding rounds, while topics media actually cares about, like ransomware, data breaches, and compliance, get left out.

Newsjacking and thought leadership are the fix. Jump on trending news, share timely data, and publish content aimed at other executives to position your brand as a source of insight, not just another announcement.

The key is balance: mix commercial stories with insight driven content, and you build the kind of authority that earns a seat at the table with tier one media.

Here is the hack that actually worked for me. Most people think you need agency experience before anyone will hire you. That is simply not true.
Recruiters are not checking if you have worked in PR before. They are checking if you can write well, research properly, and think strategically. You can prove all of that without a single real client.

My hack? I built a mock PR portfolio, including a mock press release for a fictional company. It showed my writing skills, my creativity, and my understanding of how PR actually works, all without needing real world experience first.

If you are curious about what a career in Public Relations is really like, or you are trying to figure out how to land your dream job in this field, this video walks you through exactly what to do. Watch now and start building your own portfolio today.

I started as a PR intern with a journalism degree and zero tech PR experience. Two years later I am running full PR campaigns for B2B tech companies at PRLab.

The path was not traditional. I studied Mass Communication and Journalism, edited my university newspaper, built its social media team, worked as a journalist for a year and a half, then moved to Europe for my masters. None of it was PR on paper. All of it got me here.

If you are trying to break into PR and your background does not fit the mold, this video is the one I wish I had. The path into a PR job is rarely a straight line and that is completely fine.

You do not need real PR work to build a PR portfolio. Many students wait far too long because they think a public relations portfolio requires agency experience. It does not.

A PR portfolio for students is simply proof that you can communicate clearly for a specific audience. That can be articles or essays for a student publication, a blog, or a newsletter. It can be a mock press release you wrote to practice, social media content for a club or a cause, or an opinion piece on an industry you care about.

And if you have nothing yet, you can make something today. Pick a company you like, build a short case study, and write a mock press release for a fictional product launch. It takes only a few hours, and almost nobody else applying will have done it.

Watch the full webinar for practical PR career advice for students and learn how to get a PR internship with no experience.

Instead of sending the same polished CV as everyone else, create something real before anyone asks. A mock PR campaign, a sample media pitch, a media list, or a short press release for the agency's biggest client.

Add it as a one page document or mention it in your cover letter.

This proves you can do the job, not just talk about it. It shows initiative, and it puts your name ahead of stronger looking applications that say nothing concrete.

This webinar gives you clear, practical PR job application tips for getting hired at a PR agency, whether you are after entry level PR jobs or planning your next move in a communications career. Watch it, then use one of these ideas in your next application.

Everyone says network on LinkedIn. Almost nobody explains how. Here is the real process for finding PR opportunities, even as a student or beginner.

Start by following the agencies you want to work for and comment on their posts with a genuine thought, not just a like. Then connect with people in junior roles who joined recently. Send a short, specific message that mentions what you study and asks for a quick chat about their experience.

You are not asking for a job. You are starting a conversation.

Most people will not reply, and that is normal. Some will, and one chat can turn into a referral or a heads up about an opening. The goal is to become visible in the right places. Watch the full video for the step by step approach.

The short answer is no. But the right public relations courses can still make a big difference, if you choose wisely.

What matters most is practical skill. Writing, pitching, media relations, storytelling. These are the areas worth investing in. The best PR courses give you real output, a portfolio, case studies, proof you can do the work. A certificate alone does not do that.

That is exactly why we built the PRLab Academy. A specialized program built around the skills that matter most in technology PR, one of the most in-demand areas in the industry today.

If you are figuring out which PR courses or public relations certifications are worth your time, this one is for you.

PR is one of those fields where no two paths look the same. You can grow into media relations, crisis communications, account management, or thought leadership. You can work in a PR agency and handle multiple clients across tech, healthcare, fashion, or lifestyle. Or you can move in-house and focus entirely on one brand.

The skills you build in PR travel with you. Writing, strategy, media relationships, stakeholder communication — all of these transfer into marketing, brand management, and communications leadership roles.

Whether you are just starting out or thinking about your next move, this video gives you a clear, practical look at the real options in PR. Watch now and figure out which path fits you best.