Volkswagen R

We were at IFA Berlin, where technology turned the Golf R into a moving canvas.
Starting with a design on screen, graphics were projected directly onto the car, bringing everything from the R badge to dynamic elements stretching from the front wheel arch all the way to the rear to life.
For now, it’s only a projection. But it gives a pretty exciting glimpse of what a truly individual Golf R could look like in real life.
So, if the Golf R were your canvas, what would you paint on it?

Displayed vehicle shows optional equipment and may deviate from the actual series product.

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Golf R: Power consumption combined: 8.3-8.1 l/100 km; CO₂-emissions combined: 188-183 g/km; CO₂-class G.

✨ Ein Abend voller Inspiration: Thore Schölermann spricht über Mut, Veränderung und neue Perspektiven. Mehr dazu beim R Moments Dinner am 27.11.2026.

On our way to IFA Berlin.
The streets of Berlin got a first preview of our sprayed Golf R.
Tomorrow, everyone else will.
Ready to see what’s coming? 👇
Find all details via the link in our bio.
Displayed vehicle shows optional equipment and may deviate from the actual series product.

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Golf R: Power consumption combined: 8.3-8.1 l/100 km; CO₂-emissions combined: 188-183 g/km; CO₂-class G.

Art shapes what comes next.
A Golf R becomes a canvas — turning performance, design and creativity into one moving statement.
This September, the story continues at IFA Berlin.
Stay tuned.

Displayed vehicle shows optional equipment and may deviate from the actual series product.

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Golf R: Power consumption combined: 8.3-8.1 l/100 km; CO₂-emissions combined: 188-183 g/km; CO₂-class G.

Why is the camera shaking? 👀
Where does the Scirocco R rank among your all-time favourite R models? 👇
Displayed vehicle shows optional equipment and may deviate from the actual series product.