Blue Book Creative

How BHF got brands to agree to interrupt radio ads - The Media Leader The British Heart Foundation got seven mainstream advertisers to interrupt their own radio ads for a "disruptive" campaign last month, but how did they get the brands to agree?

Hi everyone. Just thought I’d better post on here to say that I’m no longer freelancing. I’ve got an exciting full-time position as Senior Copywriter at Alzheimer’s Society in London baby! If you do need a freelance copywriter, I know some talented people and can still put you in touch with my network.

Blue Book Creative is still going strong for illustration and animation work, so give me a shout and I’ll get the talented Mr V to give you a call. Visit bluebookcreative.co.uk for enquires.

I’ve been working as the British Heart Foundation’s Senior Copywriter since February, and here’s just one of the fun projects I did. A radio ad for Heart Radio. Will be exciting and fun to work for another amazing charity and get stuck in. Can’t wait!

Thanks for all your support and love!

How BHF got brands to agree to interrupt radio ads - The Media Leader The British Heart Foundation got seven mainstream advertisers to interrupt their own radio ads for a "disruptive" campaign last month, but how did they get the brands to agree?