Modern Touch

Modern Touch

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Modern Touch has over 40 years of experience in corporate events management & artist management.

Modern Touch is a full-fledged Event Management company providing unlimited solutions for Corporate and Social profile, delivering differentiated services for more than 25 years, relying heavily on technological advancements. A sample of this customer base includes:
Middle East Duty Free Association (MEDFA), Makro wholesale, Mercedes Benz, TE data, HSBC Bank, Master Card, Bank of Alexandria, Cadbu

Photos from Meyer Sound's post 06/06/2026
03/01/2026
19/12/2025

Event tip of the day

Always set music expectations early.

Music expectations

Picture this: you’ve booked a gypsy band, amazing guitars, raw vocals, the real deal.

Then the client asks for a song from Donna Summer or Gloria Estefan, or J.Lo.

Did you book the wrong band ?

Or just forget to clarify what they actually play ?

The lesson: always set expectations upfront.
It saves you (and your client) from awkward surprises.

11/12/2025

Event tip of the day
No last-minute song requests

Last minute

Entertainment can make or break an event so let’s talk about bands for a second.

One golden rule: don’t hit them with last-minute song requests the day before.

Great performances need prep time to learn, rehearse, and polish. Respect that, and your guests will thank you !

04/12/2025

Event tip of the day
Entertainment must fit the Audience

Entertainment must fit the audience
Entertainment can make or break an event
it’s usually one of the biggest costs!
The secret?
Always shape the entertainment around the client’s brief and the audience.

Are they local or international?
Younger, older, or a mix? Men, women, or both?

The answers decide the show.

27/11/2025

Event tip of the day
Guests shouldn’t notice the crew, but the crew must see everything to capture it right.

Guests VS Crew

Video teams aren’t decoration, but they also shouldn’t steal the spotlight.

Hiding the console or crew completely is a mistake.
The technical area must be discreet yet

functional:
Blends with the event’s décor
Positioned so the team sees the stage
Accessible for smooth operation

20/11/2025

Event tip of the day
Good lighting shapes mood, atmosphere, and memory.
It’s not static it moves with your event.

Good lighting=good mood

Lighting isn’t about how many fixtures you use it’s about how well they’re used.

Most clients ask:
How many moving heads?
How many light bars?

But the real magic comes from the lighting designer’s vision the right light, in the right place, with the right dynamics.

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Address


2 Taha Hussein Street, Zamalek. 8th Floor
Cairo

Opening Hours

Monday 10am - 5pm
Tuesday 9am - 5pm
Wednesday 10am - 5pm
Sunday 10am - 5pm