Narrative Summit
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A forum that enables professionals to engage in narratives of local relevance and global influence, share experiences and set the Future trends in PR
Since 2011, Egypt has undergone vast changes on the political, economic and business scenes. Local and international players are vying for space and a voice in Egypt. More than ever before PR and communications are shaping the voice of the country and the narrative that trends in the public arena. Traditional PR must now take its place in the history books as we look towards trends and case studies that will move Egypt towards sustainable development, growth and a competitive position on the international scene.
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Last year, Dr. Sherif Hakky shared his perspective on a region in transition, offering insight into the forces shaping its future.
Malak Fouad also joined the conversation, bringing her perspective on the power of narrative, identity, and storytelling in shaping the region’s image and influence.
A year later, the questions have evolved, and so has the narrative.
Narrative PR Summit’s 10th edition explores what lies Beyond Reset and what it will take to shape the region’s next chapter.
📍 Somabay, Red Sea | 🗓️ October 13th–15th, 2026
18/08/2026
Meet Boris Tadić, Former President of Serbia and Former Minister of Defense.
From leading Serbia’s path toward EU integration to modernizing its armed forces, Tadić has shaped national policy at the highest level.
At Narrative PR Summit, he brings that experience to the conversation on what comes Beyond Reset.
📍 Somabay, Red Sea | 🗓️ October 14th, 2026
For decades, Dr. Ghada Waly has worked at the intersection of people, policy and development, from communities across every governorate in Egypt to the global stage.
Her journey has reinforced a powerful lesson: meaningful change begins with listening, understanding complexity, and communicating with people rather than speaking for them.
At the 10th edition of Narrative Summit, Dr. Ghada Waly joins us to bring that perspective to the conversation, one shaped by years of learning from people, communities and the stories behind the numbers.
📍 Somabay, Red Sea | October 13th- 15th, 2026
14/08/2026
Egypt’s manufacturing story is larger than any single industry: from automotive and pharmaceuticals to food, textiles, and electronics.
The next chapter is about moving from production to innovation, from local capacity to global competitiveness, and from manufacturing for Egypt to manufacturing for the world.
📍 Somabay, Red Sea | October 13th- 15th, 2026
13/08/2026
Ghada Waly, former UN Under-Secretary-General, Former Executive Director of UNODC, and Former Minister of Social Solidarity of Egypt.
The first woman, first Arab, and first African to lead UNODC, she has spent decades shaping global policy and driving impact across social development, international cooperation, and global security.
Now, she joins the 10th Edition of Narrative PR Summit: Beyond Reset as a speaker.
📍 Somabay, Red Sea
📅 October 14, 2026
Peter Greenberg, Travel Editor, CBS News & Emmy Award-Winning Travel Journalist, sees travel differently.
As one of the world’s most respected travel journalists, he has spent decades uncovering the stories, people, and forces shaping how we experience the world.
At the 10th edition of Narrative Summit, Peter brings that perspective to the stage challenging how we think about tourism, destinations, and the powerful stories that make places matter.
📍 Somabay | October 13th–15th, 2026
08/08/2026
Meet Peter Greenberg, CBS News Travel Editor, multiple Emmy Award-winning investigative journalist, bestselling author, and one of the world’s leading travel experts. For decades, he has gone beyond the headlines to influence how millions of travelers explore the world.
Experience his perspective at the 10th Edition of Narrative Summit: Beyond Reset.
📍 Somabay, Red Sea
📅 October 14th, 2026
Arun Sudhaman has spent more than two decades shaping the future of strategic communications.
As the driving force behind PRovoke Media’s evolution into the industry’s leading authority, and the creator of influential benchmarks including Influence 100, Global PR Agency Rankings, and the Innovator 25, Arun’s insights have become a reference point for the global communications community.
Now, he brings his expertise to the 10th edition of Narrative Summit: Beyond Reset.
Join us October 13th to 15th.
Video credit: Comms and Conversations, hosted by Nandini Chatterjee.
Revisit powerful moments with Sir Mohamed Mansour, Dr. Rania Al-Mashat, and Mega Star Yousra as we celebrate a decade that has moved industries.
Beyond Reset. It is not just our theme. It is where the conversation continues.
📍 Somabay
📅 October 13th- 15th, 2026
04/08/2026
Hong Kong to London, Singapore to New York, Arun has been wherever PR was being redefined.
CEO of PRomise Foundation, founding editor of Earned First, and the force behind 14 years of PRovoke Media's evolution, from the Influence 100 to the Global PR Summit stage.
At the 10th edition of Narrative Summit, Beyond Reset, Arun brings two decades of global PR insight to the conversation.
Stay tuned.
📍 Somabay, Red Sea | October 14 2026
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