DROOGS
A fresh outtake on young Egyptian contemporary culture.
17/02/2026
.TIFF 2025 ©
Creative Direction
Photography
Stylist
07/02/2026
Unapologetic smiles, warm lights, people leaning into each other and forgetting the week outside. We just follow the flow and press the shutter.
Shooting for aka , the pilot concept where beers, burgers and beats weave in and out within a vibrant community.
Photography
20/01/2026
From the set of “El Mahata El Ola.”
Not just BTS shots, but part of the world we built for it.
Flex in his element. Droogs behind the sound, the look, and the vision.
Process over noise, and craft over shortcuts.
BTS:
Yesterday was the signal.
Now you see the full frame.
“El Mahata El Ola” The first official release from SHA3BOLA.
Every frame intentional. Every layer considered. Sound, visuals, and atmosphere moving as one.
This isn’t just a song release. It’s the opening chapter of a bigger picture.
Produced by Droogs.
Directed with purpose.
SHA3BOLA begins.
- DIRECTED BY &
- PRODUCTION
- PRODUCER & ALI EL SAYED
- CINEMATOGRAPHER
- EDITOR
- COLORING
- FOCUS PULLER YOUSSEF MOHAMED
- STYLIST , &
- STYLING TEAM ,
- WARDROBE , , **kup, .tiff, .inc & .eg
- CAMERA CREW , YOUSSEF MARMOUSH & HISHAM
- ALBUM ARTWORK &
- ALBUM ARTWORK CONSULTANT &
- STUNTS , &
- SPECIAL THANKS TO , ALI EL SAYED, &
“El Mahata El Ola.”
A first look into SHA3BOLA mixtape.
ex.20 sets the pace. set the world.
The full frame comes later…
17/01/2026
New era. Same pressure.
Flex’s new EP, SHA3BOLA, sharpens his voice, tightens his flow, and pushes Egyptian drill further without losing the bite that made him a name.
For near a decade, Droogs been running this creative wave in Egypt. We built many of today’s artists from the ground up, chased shots nobody else would risk, and set the standard that the whole scene tries, and fails, to catch.
We brought Flex’s vision to life, elevated it beyond imitation, while the pretenders and biters quietly add Droogs to their mood boards, hoping to borrow what they can’t create.
15/12/2025
.WRLD
Photography
23/09/2025
Toronto vibes, no set up. Just Malek’s crib which turned into the scene. at home, behind the lens, nothing forced, nothing dressed up. No rented studio or clean backdrop.
Just a backyard, living room, and that raw energy you can’t stage.
Malek’s not just posted up, he’s running now, discovering young talents and pushing culture out of Toronto, but keeping it grounded enough to turn a casual night into a whole story.
14/09/2025
opens with precision boxy fit shirt cut with a Japanese edge. The front doesn’t sit straight. It slices diagonal, clean and off center. Double sleeves stacked on each other, not just for function but for attitude. Then come the wide leg jorts. Not your average denim. These drop heavy, pleats pressed sharp down the front, holding shape. High rise waist locking it in, button fly stacked tight, the kind of details you only catch when you look twice. Denim that feels raw, durable, built to take hits and still hold form.
With DROOGS producing, the whole shoot moves like a scene out of another world. Calm on the surface, sharp underneath. A whisper by the river that carries weight. Minimal words, maximum presence.
Creative & Styling .g
Photography
Models
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Address
Cairo
276686