HMY

🏆✨ .is.hmy recibe el Reconocimiento Especial a la Innovación en los Premios Aragón en la Red 2026

Un reconocimiento que nos hace especial ilusión porque pone en valor algo que forma parte de nuestro ADN: la innovación aplicada a las personas, a los espacios y a las experiencias que construimos cada día.

Este premio nos anima a seguir evolucionando, aprendiendo e impulsando nuevas formas de diseñar, desarrollar y conectar espacios, tecnología y experiencia para dar respuesta a los retos de un mundo en constante transformación.

Gracias a y al jurado de los Premios Aragón en la Red por este reconocimiento, y enhorabuena al resto de iniciativas y profesionales galardonados, que demuestran el enorme talento, creatividad e innovación que existe en Aragón.

El premio fue recogido por Teresa Tomás, CIO de HMY, en representación de todos los equipos que hacen posible este camino.

Y, por supuesto, gracias a todas las personas que forman parte de HMY💙. Este reconocimiento es el reflejo de vuestro trabajo, compromiso y pasión.

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Brand activations have become much more than a visibility tool ✨

Today, brands are no longer competing only for attention, they’re competing to create memorable experiences and emotional connections.

From immersive spaces and pop-ups to PLV solutions and experiential retail environments, successful activations combine storytelling, design, and strategy to bring brand identity into the physical world.

At , we design and produce brand activations that connect digital and physical worlds, transforming spaces into experiences people want to share and remember.

Casa is a great example of this approach: an immersive journey where different brands coexisted within one experiential space, each with its own identity, atmosphere, and visual language.

Because today, retail is not just about showing products.
It’s about creating moments that stay with people 🚀

opens in Pontevedra, Spain 🛍️♥️

The brand’s latest store opening shows how each location can have its own personality while keeping the essence that makes Scalpers instantly recognisable.

has supported Scalpers across more than ten openings, working on the development, engineering, and manufacturing of furniture that shapes a strong and consistent identity in every space.

Each new location brings a different challenge: adapting to its surroundings, optimising customer flow, and giving the product centre stage, while preserving the brand’s distinctive character.

In retail, furniture does more than support sales: it creates order, enhances the product, and builds brand identity.

A project where functionality and aesthetics come together to support growth, opening after opening.

👉🏾ES: El abre las puertas de su nueva tienda en el Estadio Abanca Riazor ⚽✨

Un espacio completamente renovado en los bajos del estadio, que forma parte del proceso de transformación global de Riazor, junto a nuevas zonas como el Street Club, el Museo o los Palcos.

ha participado en la reforma integral del espacio, aportando soluciones de obra, mobiliario, iluminación, tecnología y el montaje de una estructura en 3D inspirada en una ola 🌊 que conecta la tienda con la ciudad y con la playa de Riazor, a solo unos metros del estadio.

Un proyecto que no solo actualiza el concepto de tienda, sino que busca algo más importante: que el aficionado deportivista se sienta identificado con su equipo, su historia y sus valores, en un espacio que va más allá del punto de venta.

Un lugar donde el deportivismo se vive desde el primer paso dentro del estadio💙

👉🏾EN: opens the doors of its new store at Abanca Riazor Stadium ⚽✨

A fully renovated space located at the stadium’s ground floor, part of the wider transformation of Riazor, alongside new areas such as the Street Club, the Museum, and the hospitality boxes.

has been involved in the full refurbishment, delivering construction works, furniture, lighting, technology, and the installation of a 3D structure inspired by a wave 🌊 that connects the store with the city and with Riazor beach, just a few meters from the stadium.

A project that not only refreshes the store concept, but aims for something more meaningful: bringing fans closer to their team, its history, and its values, in a space that goes beyond retail.

A place where the spirit of Deportivo is felt from the very first step inside the stadium💙

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The new store in Córdoba is born from the same principle that has defined the brand since 2019: creating only what they truly believe in, with quality, attitude, and authenticity ✨.
 
A space that brings that philosophy to life, where the materials, attention to detail, and design reflect the spirit of a young, daring brand 🔥.
 
An end-to-end project by , covering architectural project, construction, lighting, technology, and furniture, where the brand’s philosophy comes alive through the space.
 
🌟 A store worthy of a brand already making its mark on Spain’s young, influential fashion scene.
 
StoreDesign