Murph

PHASE 2 — Consulting: Within The Design System

For SANTAMARTA, sustainability is not an added layer. It is embedded in the way the brand approaches creativity, beginning with the material itself.

“Rather than designing a garment and finding a material to fit it, we let the material tell us what the garment can become.”The material comes first: its origin, its possibilities, its limitations. What already exists becomes the starting point for something new, creating a practice where craft, material intelligence and sustainability naturally converge.

Through La Mesa™, MURPH worked with SANTAMARTA to identify and structure these principles within the brand’s strategic foundation. Our consulting translated an existing way of working into a clearer point of view, strengthening its positioning and giving language to a practice where sustainability and creativity are inseparable.

Concreto: Building a Space
More than a place to have coffee. Shaped by its surroundings.

Every location carries its own rhythm, materials and crowd. Rather than replicating a concept, MURPH’s proposal responds to where it belongs, allowing the identity of the context to become part of the experience.
Designed as both a gastronomic destination and a cultural meeting point, Concreto brings together food, conversation and programming under one roof. A space that shifts throughout the day: from quiet mornings to workshops, talks and community-led activities, creating reasons to return beyond the menu.

MURPH developed the spatial concept alongside the project’s visual identity, creating the brand book, creative direction and design proposal for a space conceived as both a café and a platform for cultural programming.

PHASE 1 - Consulting: Towards a cultural platform

There’s nothing richer than a brand with a story that’s truly its own. came to us through La Mesa™, our own program to find talent worth building with. We took a universe that already existed: technique, references, a way of understanding craft. And gave it order to emphasize that SANTAMARTA has never just been about clothing. It’s technique. It’s a way of inhabiting the industry while advocating for a second life. It’s a platform where fashion dialogues with culture.

MURPH led the brand consulting for SANTAMARTA, developed through La Mesa™. We structured the brand across business, digital environment, and creative direction, the three pillars of La Mesa™. A promotion of a digital space with room to curate, to build knowledge and to shape how fashion is understood.

Our consulting services provided SANTAMARTA with key sources, digital tools and brand-led recommendations to consolidate a competitive strategy and strengthen its core and reason-to-be.

· Restyling the game

Sports are changing, and football is no exception. In this new landscape, Lenders is evolving to adapt to the values of a generation that views the game from a different perspective: more open, more coordinated, and gender-neutral. At MURPH, our team worked on a 360-degree rebranding process to steer the brand toward a more European, contemporary design that seamlessly integrates across social media and its website

The new visual identity is built around an isotype formed by three joined heads: a symbol representing the power of a connected, diverse, and dynamic team. Alongside it, we developed a new logo and a refreshed visual system that reinforces Lenders’ positioning within the MURPH portfolio.

A timeless celebration of legacy hosted by and

Spanish designer Teresa Helbig teamed up with Harper’s Bazaar Spain to mark three decades in fashion with an unforgettable celebration. Set within a private palace in the heart of Madrid, the evening brought together heritage, glamour and contemporary creativity.

Murph led the creative production and direction, overseeing every detail from the live show management to the creation of an object of desire: a central table conceived as a jewel-like piece.

Creative Direction
Executive Production
Art Direction
Creative Producer
Creative Production .campos
Taller Product Design: GAPS
PR Agency
Talent Dj
Live Show

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