Data Driven Dylan
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Make your guides sound 🪄magic🪄 and your leads will be chomping at your arms to get them
30/09/2026
The biggest mistake you can make in sales is treating every win as a great job done, and every loss like you’re a failure…
If every sales call is treated equal, then you’ll be constantly chasing the high of finding more perfect leads to up your close rate. But your close rate going up only matters if you’re constantly speaking to more people and the number in your bank account increases.
If you understand the 20 - 60 - 20 rule is going to happen, and put all your focus on getting a higher % of that 60%?
You’ll fight more to turn the people who are on the fence, into your next generation of clients.
After reviewing over 2000 sales call here’s 3 questions to add to your booking form to qualify leads without scaring them away
Most coaches are trying to improve their offer by just adding more bells and whistles to stack on their pitch
But your leads don’t get high on how many features your program includes
Every time you speak to someone they’re doing a value equation in their head:
Am I willing to spend the amount of money being asked for the service provided.
If youre getting a ton of no’s you can solve this in two ways, make your service more valuable by adding things, or make it easier to fulfill by systemizing things
And you should always be working on both…
Ask yourself, if this cost 10c more, what would I have to include to justify it? (that isn’t just flying out to someone’s house lol)
And you had to deliver this for 1/10th of the cost, while providing more value, what would you build?
Take the best ideas from both sides, and get to work 🤝
Does your program pass the ‘Niche Test?’
The easiest way to review your own sales calls
If you add these 3 questions to your booking form, you’re gonna get more ideal clients, and less ‘bad fits’ 🤝
The easiest offer to sell in the fitness industry is a 6 week challenge, because it sets the expectation of a timeline and a clear result
The downside, is that it’s general… if you can place a tailored offer in front of the right leads, you’ll always win.
Have to hold my thoughts sometimes 🙊
You don’t need to be a d**k to get the dolla 💰💰💰
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