Alfred
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Before the fans arrived at the Atlassian Williams F1 Team Fan Zone, there were two days nobody saw.
Two days of load-in at Plaza del Callao and Cines Callao, with trucks, cables, long hours and the faces behind it all. Seeing an empty plaza turn into Madrid’s biggest F1 Fan Zone, hour by hour, never gets old.
Proud to have supported the Williams team, side by side, from the first box to the last detail.
The spotlight belongs to Williams. The backstage is where you’ll find us.
Want to meet the team behind your next activation? Let’s talk.
We help.
27/08/2026
Remembering last summer. Blue sky, cold glasses, and a production that landed exactly where it should.
A flawless shoot for a brand we were genuinely happy to work with. Every detail in place, every frame worth it.
Thanks to the production team
Exc Producer + Casting Director Carley Bishop Production
1st AD + PA Gini May
Production Co-ordinator - Andres Alonson
Production Co-ordinator - Bryan Mejia
PA - Jimena Herazo
We help.
Got something in mind for next season? Let’s talk!
What is People Recruitment and why we do it.
Every experience needs the right people behind it. Hosts, brand ambassadors, crew, staff real people who make a brand feel human.
Got an event coming up? Let’s talk. ALFRED
17/08/2026
Hace una semana, un terremoto de magnitud 7.4 golpeó a Colombia.
ALFRED es un equipo 100% colombiano. Vivimos lejos de casa, pero Colombia nunca está lejos de nosotros.
Estar lejos no significa que no podamos ayudar. Estas son organizaciones oficiales donde puedes donar hoy:
❤️ Cruz Roja Colombiana — Cruz Roja Colombiana
🍲 World Central Kitchen — World Central Kitchen
🏠 The House Project — The House Project
Y si no puedes donar: llama a tu familia, comparte los canales oficiales u ofrece tu profesión. Todo apoyo cuenta.
Estamos creando una comunidad de empresas en el exterior para apoyar la reconstrucción a largo plazo. Si quieres sumarte, escríbenos por DM. 🫱🏻🫲🏽
06/08/2026
Producer Lingo 101 by ALFIE: Learn the phrases that run every event. 🎬
5 essential phrases from 5 different scenarios. This is the language producers speak. Which one hits hardest? 👇🏼
Project done. Markup gone?
If you closed the budget and the profit wasn’t what you expected, it wasn’t bad luck, it was the process.
Our 3 golden rules:
1. We never estimate costs. Same supplier as always? We still re-quote every single item. (And no, AI isn’t up to date either.)
2. Specialized suppliers per area. That way nobody subcontracts your experience.
3. We treat the client’s budget like it’s our own money. That’s what builds loyalty.
Producing well isn’t charging more. It’s not losing money along the way.
Don’t know where to start? DM us and we’ll walk through it with you.
23/07/2026
Alfie opened the books. 6 months, 2026 unwrapped.
Swipe for the numbers →
112 Requests 112 proposals out the door.
One every 1.6 days.
Every pitch, full send.
37.5% acceptance rate. Not bad.
42 flights. 7 countries. 12 cities. Wheels up.
Production, wherever the brief lands.
Reached 530K+ real people, face to face with the brands we produce for.
See you in the second half.
What does Alfred pack to produce events anywhere in the world?
The tools, sure. But the truth? Calmness, attitude, and creativity.
That’s the real kit. That’s how we show up.
Need a team that travels ready?
Let’s work together.
09/07/2026
You have 3.5 seconds. That’s it.
That’s the time someone walking a tradeshow aisle gives your booth before deciding to stop or keep moving. And in those 3.5 seconds they’re not reading, they’re scanning: height, contrast, shapes.
So the rule is simple: one message, big enough to read from across the aisle. Who you are + what you do. Everything else belongs in the conversation.
Save this for your next show 📌
28/06/2026
Did your stand actually work? “Great energy on the floor” feels good, but it isn’t proof.
Most brands measure their stand all wrong, and they don’t even know it. 👀
Swipe through. By the last slide you’ll see your next trade show completely differently.
Save this one for your next show. Then DM us and let’s talk.
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