Alfred

This is the part nobody posts: ❌
the crew, the cables, the call sheets, the thousand small decisions that turn an empty room into an experience.

Swipe through the montage, this is how the s**t actually gets done.

Tell us: what’s the part of an event people never see? Drop it below. 👇🏼

This is the part nobody posts: the crew, the cables, the call sheets, the thousand small decisions that turn an empty room into an experience.

Swipe through the montage, this is how the s**t actually gets done.

Tell us: what’s the part of an event people never see? Drop it below.👇🏼

*tDone

What started as a question became an answer.
How do you launch an ice machine? Like this.
We designed it. We built it. We activated it. And New York saw something it won’t forget.

pushed boundaries. We made sure those
boundaries held.

Forget perfect. Keep it real.

That’s what Schuh asked for. That’s what we delivered.
Behind “Same but Different” was a crew that knew the difference between polished and genuine.

Huge thanks to everyone who made this happen:

Models:
Gwen -
Iris -
Gabriel -

Agents:
IMM Models -
Nevs Models -

Photog:
Kaj Jefferies -

Stylist:
Tia Clarke -
Jack Nowell -

Hair & Make-up
Callie Foulsham -

Exec Producer:
Mark Ray-Jones

Production Company
High Stakes Films

A pleasure to produce with

You see perfection.
Behind it there’s a whole team of cracks making damn sure perfection actually happened.

Rigged lights at 4am. A walkie counting down. Someone catching the exact moment.

That’s the invisible work.
That’s ours.



Thanks Team!






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