FREAX³

So, here is how it all started:

Almost every triathlete knows the Playitas hotel on Fuerteventura. We have also taken part in training camps there, and came up with the idea for our swimline while there. The motto was to stand out at any price, but we noticed that most swim trunks were fairly boring. Even the brighter ones didn't stand out very much. That was when the idea for FREAX³ was born, and the name was a perfect fit. What else could you call yourself when you come up with a business idea after a 6 hour training session ?