THEMRISE

What a week in London!

As we return home from IAAPA Expo Europe 2026, we would like to sincerely thank everyone who visited the THEMRISE booth, met with our team, shared ideas and explored new opportunities together.

It was an inspiring week filled with meaningful conversations, new connections, and the pleasure of reconnecting with clients, partners and friends from across the global attractions and themed entertainment industry.

Thank you for your time, your trust and your interest in what we do. We leave London energized, grateful and excited about the projects and collaborations ahead.

Now it's time to get to work. See you in November at IAAPA Expo Orlando!

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IAAPA Expo Europe 2026 is almost here, and we're getting ready for another great week
of ideas, conversations and connections with the international attractions community.
We're looking forward to discovering what's next for the industry, reconnecting with
familiar faces and meeting new ones along the way.
📍 ExCeL London
📅 Show Floor: 22–24 September
📍 THEMRISE — Booth S1234
See you next week at IAAPA Expo Europe!

What happens when guests stop simply experiencing a story and start becoming part of it?

Across themed entertainment, interactivity, personalisation and connected physical and digital
environments are changing the relationship between destinations and their visitors.

Guests can explore, make decisions, trigger responses and discover different layers of an
experience. And this shift is also changing the way immersive environments are conceived,
designed and built.

Because designing for participation means bringing storytelling, physical environments and
technology together without allowing the complexity behind them to interrupt the experience.
In our latest blog, we explore the shift from audience to participant and what it could mean for
the next generation of immersive entertainment.

Read the full article on our blog. (link)

The themed entertainment industry is getting ready for London.

IAAPA Expo Europe 2026 is set to be its biggest edition in the city yet: 21,000 m² of exhibition space, more than 800 exhibitors, 175+ speakers and over 60 educational sessions. Numbers that reflect something bigger than the event itself: an industry that continues to grow, evolve and push the boundaries of how experiences are imagined, designed and delivered.
For a sector driven by creativity, technology and collaboration, London will become the meeting point for the conversations shaping what comes next.

And we're looking forward to being part of them.
See you at IAAPA Expo Europe 2026.

Almost time! After months of following its evolution, and having had the opportunity to contribute behind the scenes to this extraordinary project, the Lucas Museum of Narrative Art is now just weeks away from opening its doors.

On September 22, Los Angeles will welcome a new cultural destination dedicated to the power of visual storytelling, bringing together art, illustration, comics, cinema and much more within one remarkable environment. For us, seeing a project we have been actively involved in getting this close to opening makes the countdown especially exciting.

We are incredibly proud to have played our part in bringing this ambitious vision to life alongside the exceptional teams behind it. Now, there’s almost nothing left to wait.

https://fomoera.com/el-museo-de-george-lucas-pasa-por-comic-con-abre-el-22-de-septiembre-y-los-menores-entran-gratis/
Image source: fomoera.com

Renovation updates a space, repositioning transforms an asset.

In competitive hospitality and leisure markets, spatial identity plays a critical role in market differentiation and long-term value creation.

Through integrated design and build solutions, THEMRISE supports owners in turning refurbishment projects into strategic repositioning opportunities.

Earlier this year, we shared the exciting news of our collaboration with elrow Family on one of the most anticipated entertainment projects of 2026: UNVRS Ibiza.

At THEMRISE, we're proud to contribute behind the scenes alongside the incredible teams making this vision a reality.

We can't wait to see more guests step into this new universe. You can read more about the show on this link: https://welcometoibiza.com/en/agenda-ibiza/fiestas/bhutarah-la-nueva-tematica-para-2026-de-elrow-en-unvrs-ibiza/

140 years of history, and still creating new experiences.

Congratulations to Lagoon Amusement Park on celebrating 140 years of welcoming generations of visitors and continuing to evolve as one of the most iconic amusement parks in the United States.

We are especially proud to have contributed a small part to that journey through our work on the theming of Primordial, one of the park's most ambitious additions, recognised by USA TODAY as the Best New Theme Park Attraction in 2024. It's always rewarding to see destinations with such a rich legacy continue to invest in innovation while preserving the character that makes them unique.

Congratulations to the entire Lagoon team on this remarkable milestone.
Read more about Lagoon's 140-year history in the article below: https://www.sltrib.com/artsliving/2026/07/14/utahs-lagoon-amusement-park-turns/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter
Image source: The Salt Lake Tribune

We'll be attending IAAPA Expo Europe 2026, one of the industry's leading events for themed entertainment, attractions and immersive experiences.

📍 London, United Kingdom

📅 Education: 21–25 September

📅 Show Floor: 22–24 September

📍 Booth S1234

If you'll be attending, we'd be delighted to meet, exchange ideas and discuss future projects.

See you in London.

Today's leading water parks are no longer designed around attractions alone.
Increasingly, they are built around stories, iconic characters and globally recognised intellectual properties that transform traditional leisure spaces into immersive destinations.

Creating these environments requires much more than visual design. It demands the integration of architecture, scenic fabrication and technical ex*****on to bring fictional worlds into the real one.

In our latest blog, we explore how IP-driven theming is redefining the future of modern water parks. Read the full article on our blog:
https://www.themrise.com/beyond-the-slides-how-intellectual-properties-are-transforming-modern-water-parks/