SP-Works

📍 TFWA Cannes 2026

We are back in Cannes for the TFWA World Exhibition & Conference! 🇫🇷

It’s a great opportunity to meet people from across the travel retail industry, exchange ideas and build new connections.

During the event, we were happy to meet Peter Vuorinen from Fazer and catch up on travel retail, current projects and future opportunities. 🍫

📷 Petri and Peter in Cannes

Successful sales promotions start long before the first customer interaction.

Our Fazer team recently gathered at Fazer HQ in Vantaa to prepare for an upcoming promotion. 🍫🇫🇮

Now we are ready to put our learning into action and bring the best of to travelers this summer! ☀️✈️🛳️💯

What’s one of the most attractive ways to celebrate a store opening in summer? ☀️

Ask Fazer - they certainly know how to do it and nail it every time!

Earlier in June, Fazer opened its flagship store at Helsinki-Vantaa Airport. ✈️🇫🇮

The atmosphere was festive. Travelers stopped to chat and were left speechless by the delicious welcome treats: fresh strawberries dipped in Fazer Blue chocolate. 🍓💙

Just imagine it - sweet, juicy, beautifully red strawberries dipped in warm, silky Fazer chocolate, prepared fresh on the spot for everyone to enjoy. 🍓🍫😋

And behind this sweet experience were our very own Ville and Noel, both experienced Fazer sales promoters. 🙌

Today marks the official start of summer here in the Nordics according to the calendar. ☀️
We hope your summer will be filled with wonderful memories - and lots of strawberries, preferably dipped in chocolate! 🍓🍫✨

Helsinki Duty Free

Whether it is the weekend or not, the peachy mood onboard makes every day better. 🍑

Summer is what we have all been waiting for and after a long, cold winter, it feels so good to finally enjoy these warm and sunny moments. ☀️

A huge thank you to our magnificent sales promoters onboard the cruise ferries, who are working hard, spreading good vibes, sharing product knowledge and skyrocketing sales. 🙏🧡

Smile, enjoy the moment and let the summer begin!

📷 Freja with Hartwall Original Long Drink promotion onboard M/S Baltic Princess

Weekends onboard already feel like summer! 🔆😎

Smiles, sunny colors, mandarin flavors and happy moments. 🍊

Thanks for the pictures and 🫶

📷 Hartwall Original Long Drink Summer Mandarin launch onboard Tallink Silja Line and Eckerö Line

These are unwritten facts: people feel happier around smiling, dancing gummy bear mascots and they feel seen and cared for by SPW sales promoters. 💛💝

These are the kinds of pleasant feelings everyone wants to experience. 💖

And that is exactly what we are doing right now in airport Duty Free Shops - creating good feelings. For customers, a delicious bag of candy to take home from their trip, is a sweet bonus. ✨

Smile like no one is watching! 😆

📷 Our smiley sales promoters with HARIBO promotion in the Duty Free shops at Stockholm Arlanda Airport and Helsinki Airport

Helsinki Duty Free Stockholm Duty Free
HARIBO Sverige

We haven’t shown you the super enjoyable promotion we had last month yet! 😊

In the Brown-Forman portfolio, there are some amazing products like:
🍈Gin Mare,
🍈Gin Mare Capri,
🟤Diplomático Reserva Exclusiva,
🟤Diplomático Single Vintage 2008 and
🟤Diplomático Ambassador.
And with these products we had the pleasure of working onboard some Tallink Silja Line cruise ferries.✨

Mediterranean and Latin American vibes were in the air, conversations were lively, laughs were shared and purchases were made. 🌎🇪🇸 ☀🌊

Thank you!

📷 Our lovely Nina and Freja in the promo lounges onboard Tallink MyStar and MS Baltic Princess

Brown-Forman Brands Tallink Silja Suomi

Fazer Geisha, lovely sales promoters, cherry blossoms and Club Avolta - the perfect spring combo in Helsinki Duty Free at Helsinki Airport ! 🌸🍫✨

Have a wonderful day! 🫶

Fazer Geisha and cherry blossoms in the Duty Free Shop at Helsinki Airport are a sign of Finnish fine chocolate winning the hearts of travelers. 🌸🍫

Finding their way into shopping baskets, they travel across the world to make someone happy. 🍫🛫🌎🌸

📷 Ville 🌟

Helsinki Duty Free

Sakura season is always eagerly awaited at the beginning of spring. 🌸
In the Nordics, cherry blossoms gently lead the thoughts to something sweet - Fazer Geisha chocolate.

At Helsinki Airport, our sales promoters help travelers discover this little moment of magic - where spring, cherry blossoms, Geisha and Finland come together in one delicious memory to take home. ✨🌸🍫🇫🇮

📷 Wensi 🩷

Helsinki Duty Free