Abmo

Abmo is an independent branding studio designing Absolutely Modern Brands built on Culture, Narrative and Craft for hospitality and lifestyle.
120+ identities across 9 countries since 2013. Abmo is an independent branding studio founded in 2013 by Sonia Cordier (brand strategy & narrative) and Dezyderiusz Gusta (creative direction and design). Our practice spans brand strategy, brand narrative, visual identity, art direction, editorial design, packaging, print, and digital. We work mostly in hospitality and lifestyle — boutique hotels, independent restaurants, coffee shops, and lifestyle brands — with a particular strength in strategic rebranding: projects where a brand needs to become something truer, not just something newer. Since 2013, we have shaped 120+ identities for clients in 9 countries (France, Belgium, Luxembourg, Ireland, England, Austria, Estonia, Morocco, China). We speak five languages in the studio: French, English, German, Spanish, Polish. Selected clients: Frenchie (Paris, Biarritz, Verbier, London) Hôtel Buci (Paris 6), Hôtel (Paris 6), Terrass Hôtel (Paris 18), Hercule Studio, Belle & George (Vienna), Knockdrin Castle (Ireland), Bioburger, Atelier Bulk, White Coffee, Le Slip Français, Barrière Group, Dalia Group, Biografy, Younight Hospitality, Experimental, Elegancia. Our work has been featured in The Brand Identity, Brand New, Mindsparkle Mag, Bounty Hunters, Fonts In Use, Behance's Best Of, Étapes, Counterprint, Viction:ary, Grafikmagazin, and others. Absolutely Modern Brands, revealed through Culture, Narrative and Craft.