IWD Retail Software

Who will win the next Dior VM Star?

At Dior Travel Retail Americas, that question has become a real moment. Esteban Arias runs Visual Merchandising across the region, from Canada to Argentina, with one non-negotiable goal: every store held to the same Dior standard.

We spent time with Esteban to hear the story, and his energy says it all: warm, generous, genuinely proud of his teams. "We want people to be part of something bigger," he told us.

This is the part we love most at IWD. Not the software, but the people who use it to bring stores to life, and who take the time to talk to us.

Discover the full interview at IWD Magazine

Retail isn't dead. Store concepts, though, are due for a refresh every five years.

Minimalisme indu, opulence bo***ir, sérénité minérale, pureté labo... chaque concept raconte une histoire de marque différente, et certains vieillissent bien mieux que d'autres.
Tatiana de Bourguesdon décrypte les tendances qui façonnent le retail aujourd'hui, avec les regards de Lucie Bourson (Interparfums) et Marguerite Le Maire, créatrice de tapis de luxe.

[LINK IN BIO]

Sephora, Nocibé... Hundreds of bays. One planogram.

Making room for new arrivals shouldn't take that long.
With IWD, pick the shelf you need. Fill the gaps. Switch what's outdated.
Without ever leaving your editor.
The new gang is ready.

Beige era? Over. Gen Z is ditching quiet luxury for bold prints, clashing patterns, and full-on maximalism — and retailers need to pay attention. Lauryn Jiles breaks down the printmaxxing trend, what's landing on runways and in stores, and how visual merchandisers can capitalize before the moment passes.

Read more at IWD Magazine: https://bit.ly/4evIkYg

Each format has its own strategy, merchandising codes, and reason to exist. And knowing the difference? It changes the way you read a brand's moves entirely.

Tatiana de Bourguesdon, a retail expert with experience at Prada and Christian Dior, broke it all down in our latest article, from Chanel and Dior to emerging brands using disruptive retail to build buzz from scratch.

Link in bio to read the full guide.

Because mannequins are the forgotten heroes of retail.

At IWD, we care about every part of store execution… even the mannequins.

Our 3D guideline exports now show fully styled looks — exactly as they should appear in-store.

No more guessing.