SHUBA Magazine

Herb Ritts: Sculptural Light and Body Poetry in Black-and-White Photography

Azzedine Alaïa: The Master of Cut Who Rejected Fashion Week Schedules

Gianni Versace: The Fall 1991 Runway and the Birth of the Supermodel Phenomenon

Tom Ford at Gucci (1995): How a Sexual Revolution Saved an Empire from Bankruptcy

Richard Avedon: How Movement and «Dovima with Elephants» Revolutionized Fashion Photography

We are looking for bold designers, photographers, stylists, and visual artists to be featured in our upcoming issues. Show us your vision of form, aesthetics, and raw concepts. Submit via the link in bio.

How Kate Moss and the ‘90s Shattered Gloss
In the early 1990s, the industry was ruled by Amazons: Cindy Crawford, Linda Evangelista, and Claudia Schiffer. Glowing skin, athletic bodies, and unattainable luxury. Suddenly, a 14-year-old, pale, skinny Kate Moss steps onto the scene. Why did this shift terrify even the US President?

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THE UGLY CHIC PHENOMENON
How Miuccia Prada Made “Ugliness” the New Luxury
In the mid-90s, the world was obsessed with Tom Ford’s sexuality for Gucci and supermodels in stilettos. At that exact moment, a woman in “grandma” swamp-colored sweaters and awkward glasses stepped onto the runway. Why did intellectual ugliness conquer gloss?

In the era of excessive 1980s with their gold, power-suit shoulders, and the cult of supermodels, one Belgian committed a silent act of terror. He removed the polish, hid the models’ faces, and started sewing from kitchen aprons. Why did this rebellion make him a legend?

YOUR BACKGROUND IS DOING NOTHING.
Stop treating the world like passive wallpaper behind a pretty model.