planted.

NEW PRODUCT ALERT 🚨

The planted.hack has arrived! 😍📣

Lasagne? Yes. 
Bolognese? Obviously. 
Chili sin carne? Bring the whole family. 

No additives, no artificial flavours and just very very tasty.  
As nobody makes four tablespoons of Bolognese: one 320 g pack comes with 58 g of protein and is made for sharing. Enough for a whole lasagne, four portions of Bolognese or a family-sized chili. 🍝 

➕ Switzerland, we brought you something extra as well: Meet our new planted.filetstreifen Asia-Style: juicy, tender strips with a sweet-savoury, teriyaki-inspired marinade and plenty of umami. A few minutes in the pan and they’re ready for stir-fries, noodles, rice bowls or whatever your Tuesday night throws at you. 🥢 

📍 CH: planted.hack in selected COOP stores | planted.filetstreifen Asia-Style in selected COOP stores 
📍 DE: planted.hack at Rewe, Edeka, Bela (Famila), V-Markt and Wasgau 
📍 AT: planted.hack at SPAR and Gurkerl 
Your weeknight dinner plans just got hacked. 💜

Both gives you protein, that’s true. But there’s no need to make an animal the middleman when the source was plants all along. 🌱 Same goodness, shorter journey 💜

📣 From the 15th of September till the 2nd of October, we’re opening our first-ever Planted pop-up:

·    📍 Tannenbar, ETH Zurich, Tannenstrasse 17, 8006 Zürich
·    🗓️ 15 September - 2 October 2026
·    ⏰ Lunchtime only, 11.30 - 1.30pm

The Tannenbar at ETH Zürich is becoming VIOLA’s Diner, our very own soulfood spot, right where the Planted story started.
 
🍔🍔🍔

For three weeks, we’re taking some serious comfort food and doing it the Planted way. Crispy Cheeseburgers 🍔 , Pastrami Deli Sandwiches 🥪, Philly Cheese Sandwiches 🌭 and plenty more - plus two brand-new Planted products to try for the very first time. All made for very good lunch breaks.

💜💜💜
 
We promise, one visit will not be enough: with changing specials every week, there’ll always be something new to try.
 
In cooperation with SV Group 🫶
 
See you at VIOLA’s. 💜
 

Twenty chicken wings on a Tuesday night: normal. A plant-based nugget: “extreme.”

Somewhere along the way we decided that an industry that breeds, confines, and slaughters billions of animals a year, that reshapes entire landscapes to grow feed for them, that’s quietly one of the biggest drivers of climate change on the planet is “just the way it is.”

But a plant grown into something that tastes like meat? Suddenly that’s the thing that needs defending, the thing people call unnatural, over-processed, too much.

Maybe it’s time to question ourselves and look at our own biases. Not because anyone’s doing anything wrong by loving wings, most of us grew up with this as the default, and old habits aren’t a moral failing. It’s just worth asking, gently, why one choice gets called normal and the other gets called extreme. ❤️‍🩹

We're not saying AI is good for the planet. Data centers use real energy and water, and that's worth talking about. But it's also convenient that AI's footprint is dominating headlines while animal agriculture quietly keeps its seat at the table. Livestock supply chains account for roughly 14.5% of global human-caused greenhouse gas emissions - more than the entire transport sector combined. It's not either/or. It's just worth asking why one gets a viral meme, and the other gets a pass. 🍔🤖

Meat 🥩 , dairy 🥛 , eggs 🥚 , and aquaculture combined, takes up 83% of the world’s farmland 🌍. That’s the vast majority of land we use to grow food. But in return, all of that land only gives us 18% of the calories we eat globally, and 37% of our protein.

In other words: the system we’ve built to feed ourselves is deeply inefficient. Most of the world’s farmland is dedicated to animals, while plant-based foods, grown on a fraction of that land, deliver the majority of what actually keeps us fed. It’s not about villainizing farmers or pretending this is simple, but the math is hard to ignore when we talk about feeding a growing population sustainably.

Every plate 🍽️ that leans plant-based is, in a very literal sense, easier on the land. 🌱

Sources:
📎 Poore, J. & Nemecek, T. (2018). “Reducing food’s environmental impacts through producers and consumers.” Science, 360(6392), 987–992.
📎 ourworldindata.org/environmental-impacts-of-food
📎 ourworldindata.org/global-land-for-agriculture

Must have looked something like this because how did we even get here?

Have you ever noticed that some questions reveal more about the person asking them than the actual answer? 🤔
 
 
Most of the time, people are genuinely curious. But sometimes the same talking points get repeated so often that they start sounding less like questions and more like old myths wearing a fake mustache.
 
The funny part is that a lot of these arguments survived from a time when information was harder to access. Now we carry the entire internet in our pockets, yet somehow some nutrition debates refuse to retire.
 
To be fair, changing your mind about something you’ve believed for years isn’t easy. We all do it. But every now and then, it’s worth asking whether a belief is backed by evidence... or if it’s just been repeated so many times that it feels true.
 
So keep asking questions, stay curious, and maybe leave a little room for the answer to surprise you. 😉💜🌱

Humans are not the only ones with best friends 🐄💜

Sources:

Gutmann, A.K. et al. (2015). Long-term familiarity creates preferred social partners in dairy cows. Applied Animal Behaviour Science.
DOI: 10.1016/j.applanim.2015.09.014

Bourguet, C. et al. (2011). Behavioral and physiological reactions of cattle in a commercial abattoir: relationships with organizational aspects of the abattoir and animal characteristics. Meat Science.
DOI: 10.1016/j.meatsci.2011.02.024

Boissy, A., Terlouw, C., & Le Neindre, P. (1998). Presence of cues from stressed conspecifics increases reactivity to aversive events in cattle: Evidence for the existence of alarm substances in urine. Physiology & Behavior, 63(4), 489–495.
DOI: 10.1016/S0031-9384(97)00466-6

Kinda chic to believe your small act of love actually matters. 💜