Designate

top 100 once again! Proud and punchy to be in at 47. Well done team D 👏

In adland Christmas always starts in January. An extra special extra on location in Lapland this week.

Trigger Bigger Thinking ® is on tour next week.

DM us for a chat to find out more about our two hour Trigger Bigger Thinking taster sessions.

Our top thinkers
Your top team
Two hours of stretchy thinking on brand, future ready creativity and provocations.

Making the very best of the impact a big screen serves as and took to the stage in the Odeon Luxe yesterday alongside a stellar panel from and super star hosts

Normalising side hustles 🎧 on for an audio treat with and https://ipa.co.uk/knowledge/adtalk-podcasts/most-recent-episodes/ipa-on-side-hustles/?utm_source=linkedin&utm_medium=organic&utm_campaign=Talent

It’s a rare sight to see the UK media coming out with the same message, and it’s definitely one we get behind.

At Designate, we don’t stand against AI, it’s use, or what it can do to power creativity.
But progress should not come at the expense of the amazing people in our industry, or others, such as music and film.

Without brilliant, original, and protected, work, AI won’t flourish either, so no one wins.
We must work, collectively, in a way that is fair.

Global brand in a localised market – how can it be done successfully?
 
We were briefed to take MetLife’ s existing global strategy and rework it to make sure that it resonated with a British audience.
 
The Trigger: How do we demonstrate MetLife’s ‘right here, right now’ approach?
 
The Result: A creative strategy through the line ‘For Every Moment There’s MetLife’. A reflection of the brand promise and outstanding service and support that MetLife UK offers its customers, both B2B and B2C. We also developed a new and distinct visual and verbal identity for MetLife UK that gave them their own personality and distinct look and feel within the global group.
 
Our work has delivered results and won big : We won ‘Best Localisation of an International Brand’ at The Transform Awards 2024 and received highly commended for ‘Brand Initiative of the Year’ at the Financial Promoter Awards 2024.
 
Check out the MetLife UK localisation in action at – For Every Moment There’s MetLife

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