Configur
Store, Secure, Share. Making it simple to use your data your way.
You’re probably not as far behind with AI as you think.
Tom Froggatt, founder of Versapia.ai, explains why businesses shouldn’t feel pressured by the constant stream of posts claiming that everything can be automated overnight.
If you’re already exploring how AI could work within your business, you’ve taken an important first step. Take your time, focus on the right opportunities and don’t introduce technology simply because everyone else appears to be doing it.
Watch the full episode of Speaking Your Language with Tom Froggatt here: https://www.youtube.com/watch?v=j5WB2Q-cvn0
15/09/2026
Busy doesn’t always mean profitable. 📈
A full venue. Happy customers. A great weekend.
It looks like success.
But once you factor in stock, staffing, discounts, waste and promotions... how profitable was it really?
Most retail and leisure businesses already have huge amounts of useful data sitting across tills, stock systems, bookings and finance.
The opportunity is connecting that data and turning it into answers you can actually use.
Which products make the most money?
Where are you over-ordering?
When are staffing costs eating into margin?
Which promotions drive profit, not just sales?
Because having data is one thing.
Knowing what to do with it is where the value starts.
Don’t just measure how busy you are. Understand how profitable you are.
If a process is already working, it’s easy to leave it as it is.
But small improvements can unlock much bigger opportunities.
If a better quoting process saves the team time, could they complete more quotes? Could they take on more work? Could they introduce services they didn’t previously have the capacity to offer?
The exciting part isn’t just making a process faster. It’s understanding the wider value that improvement creates for the business.
🎧 Hear more on the Speaking Your Language podcast.
When you’re trying to improve how a business operates, start by identifying its biggest pain points.
For one company, the problem wasn’t the process or the technology. It was communication.
Introducing a couple of focused meetings each week, with clear agendas and specific conversations, helped remove the pipeline blockage and let work move forward.
Sometimes, the most effective solution isn’t complicated. It’s simply creating the right opportunities for people to talk.
🎧 Hear more on the Speaking Your Language podcast.
What’s one tool everyone should use when designing and innovating?
A whiteboard and marker. Simple, but effective.
It can be tempting to jump straight into finding a solution, but sometimes the best ideas come from stepping back, gathering people around a whiteboard and working through the challenge together.
Virtual whiteboards have their place, but there’s still something powerful about a group of people sharing ideas, moving things around and making changes in real time.
Sometimes, the simplest tools are still the best.
🎧 Hear more on the Speaking Your Language podcast.
AI can deliver impressive results, but impressive doesn’t always mean accurate.
When one system appeared almost too successful, it took a human to stop and ask: “Hang on, is something not quite right here?”
That instinct prevented a product from reaching farmers while misidentifying plants in the field, potentially causing serious damage to their crops.
AI is a powerful tool, but people still need to be in the loop to question the results, apply real-world judgement and make sure everything is safe, sensible and right.
🎧 Hear the full conversation on the Speaking Your Language podcast: https://www.youtube.com/watch?v=uig6WFT8izU
25/08/2026
We’re delighted to share that Configur has been named a finalist in two categories at the Wales STEM Awards 2026! 🎉
We’ve been shortlisted for:
🏆 Shaping the Future
🏆 Innovation in STEM
Being recognised across both categories is a proud moment for the whole Configur team and reflects what we’re working to achieve every day: using AI, technology and innovation to solve real business challenges and help organisations work smarter.
It’s also fantastic to be recognised alongside so many businesses and individuals making an impact across the Welsh STEM community.
A huge thank you to our team, customers and partners who continue to be part of the Configur journey.
AI isn’t about replacing your team. It’s about freeing them up to do more of the work they’re actually great at. 🙌
Why have a skilled team member click the same button 20, 50 or 100 times when automation could take care of it?
Alexis Charkiw explains how she’s using AI and automation to remove repetitive tasks, while giving her team more time to use their skills where they add the most value.
Work smarter. Empower your team. Let AI handle the repetitive stuff. 🤖
🎙️ Episode 3: AI Automation: Empowering
If you’re not learning how to leverage AI, your competitors will be 👀
But embracing AI doesn’t mean ignoring the concerns that come with it.
Alexis Charkiw shares how she introduced AI into her business while giving clients the choice over how their data is used.
Some said absolutely yes. Others said absolutely not.
The important part? Educating your clients, getting their consent and making sure your team knows exactly where they stand.
🎙️ Episode 3: Leverage AI: Don't Let Competitors Beat You
Watch the latest snippet from the Configur Podcast.
If you are scaling your business are you doing it from a position of being optimised?
For Alexis Charkiw, AI has opened up a completely different way of thinking about growth.
More capacity. Smarter ways of working. More time away from the day-to-day. And the ability to grow the team when it’s actually needed.
🎙️ Episode 3: Scale Your Business with AI, Not More People
Watch the latest snippet from Speaking Your Language.
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