Open Formula
A local, affordable and professional service specialising in Website Design, SEO & hosting for small
A local, friendly and professional web design agency specialising in one stop shop for small, medium & local businesses in the Derby & Burton on Trent Areas
With over 30 years direct business experience we are able to combine our comprehensive commercial experience to translate your vision into an effective and engaging window to your enterprise. Our Services
Website design, building and support
Website Maintenance / Update
Website Design
Expert SEO Services
WordPress support & design
Commercial support for web content
Online Shops / eCommerce solutions
Company Brochures, price lists & leaflets
Excel spreadsheet development & support.
26/05/2026
We’re delighted to share the launch of the brand new website for William Henry Hirst Memorial Homes in Wollaton, Nottingham 🌿
The Trust provides peaceful independent living for older residents in the beautiful surroundings of Hirst Crescent, close to Wollaton Hall.
Working with the Trustees, the aim was to create a calm and welcoming online presence that reflects the supportive community, leafy setting and long-standing charitable purpose of the Trust.
The new website uses soft natural colours, clear navigation and simple, accessible messaging to help residents, families and visitors easily find the information they need.
It has been a pleasure for Open Formula to support such a worthwhile local charity with their very first website.
Take a look here:
https://whhirstmemorialhomes.org/
10/02/2026
08/02/2026
We’re pleased to share that Open Formula launched the newly rebuilt website for Dovecliff Hall Hotel in January.
The previous site had been running on a bespoke theme that was becoming increasingly difficult and costly to update, and it no longer reflected the quality and prestige of the hotel, restaurant, and events venue. The project focused on a full visual refresh and a move to a more flexible, future-proof platform.
We delivered the core redesign and full technical rebuild using the Avada WordPress framework, chosen for its stability, regular updates, and long-term support. During the final stages, the client team also added further content refinements and page updates ahead of launch.
We continue to provide managed WordPress hosting and technical support to keep the platform running smoothly as the site evolves.
Open Formula — Boosting local business with websites that work.
05/12/2025
Quick one for fellow local business owners…
Did you know some big organisations can’t always view newer or lesser-known websites?
A client’s website of ours was working perfectly in the real world, but a large UK organisation couldn’t access it on their internal network because the site was showing as “Uncategorised” in certain security filters.
This isn’t a website-build problem.
It’s usually a corporate cyber security rule that blocks any site that hasn’t been formally classified yet.
If you ever sell to larger companies, public sector, or enterprise buyers, this is worth a quick check — because the last thing you want is to be in a meeting and your site won’t load.
You can check your website here:
Cisco Talos:
https://talosintelligence.com/reputation_center/
FortiGuard:
https://www.fortiguard.com/webfilter
Broadcom Site Review:
https://sitereview.broadcom.com/
If your site shows as “Uncategorised”, you can submit a review and suggest the right business category.
It’s a small thing, but it can remove a surprising barrier to bigger work.
Philip, Open Formula
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Address
Suite 5, Keynes House, Alfreton Road
Derby
DE214AS
Opening Hours
| Monday | 8am - 7pm |
| Tuesday | 8am - 7pm |
| Wednesday | 8am - 7pm |
| Thursday | 8am - 7pm |
| Friday | 8am - 4pm |
| Saturday | 9am - 12pm |
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