Summit-Gate

Seven years ago, in a tiny corner of Edinburgh, we started SUMMIT.g Edinburgh with a simple but stubborn belief: could be both everyday care and a quiet form of activism.

We launched in 2018. Then Covid hit. Overnight, masks replaced lipstick, demand collapsed, and “non-essential” became the label for an industry that, for many women, is part of how they face the world. We’ve had cash-flow scares, reformulations, shipping headaches and small wins that kept us going. We’re still miles away from our dream – but we’re still here 🎉

That dream is clear:
• To see 5 million women globally using SUMMIT.g Edinburgh as part of their routine within the next 10yrs.
• To make makeup education and advocacy as normal as talking about SPF and body lotion.
• To prove that affordable makeup never has to compromise on quality.
• To use makeup advocacy to highlight the link between makeup use and emotional wellbeing, especially for women who’ve been told it’s “vain” rather than validating.
• To build a brand that thinks “cradle to cradle” – choosing packaging that can be effectively recycled, even when it costs more, and doing our bit in an industry that generates billions of units of packaging every year.

Today we celebrate:
• Resilience – surviving a pandemic in a category that almost disappeared.
• Grit – staying when walking away might have been easier.
• Community impact – every customer, MUA, stockist and friend who has said, “Don’t stop. We need this.” 🤝

Our Core Values stay the same:

INTEGRITY · QUALITY · CARE (SUSTAINABILITY)

Here’s to the next chapter of “makeup for all – without compromising on quality”, and to the 5 million women we haven’t met yet.

Thank you for being part of the SUMMIT.g story. 💄🥳



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🎥Model making use of a few products from Summit Gate Collection - 🌐www.summit-gate.com

📽️Mini Makeup Tutorial:
• 🧴 – Face | Foundation | ReAWAKENING GAME CHANGER LIQUID FOUNDATION

REAWAKENING (Part 1/2) 🔥 | From indie experiment to a brand reborn

🎥 Video pulled from the archives ~ 3years ago whilst introducing our ReAWAKENING collection 🎉

Over the last few days I’ve shared three chapters of Summit Gate SUMMIT.g Edinburgh:
💄 Pre-Covid – a self-funded indie launch with an unusually wide range to win over makeup-shy women.
😷 During Covid – fighting with the storm when no one needed makeup, only masks.
🔥 Post-Covid – rising from the ashes and seeing our tiny Edinburgh brand appear in The Sun Digital and British Vogue.

Today, I’m re-introducing ReAWAKENING – the chapter that marks our rebirth and quietly sets the stage for the next 10 years. ✨
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Why “ReAWAKENING”?

After Covid, we knew we couldn’t go back to “business as usual”.
What saved us was simple: no brick & mortar – just a community, a laptop and a very stubborn vision.

So we chose to rebuild, not retreat:
✨ rebranded as SUMMIT.g Edinburgh
✨ launched the ReAWAKENING Collection – our way of saying “we’ve been through the fire, but we’re still here”

Along the way, we were featured by:
📰 The Sun Online (Fabulous / Checklist) – our £25 Starter Pack named among their wellbeing brands for 2021
📖 British Vogue – print & digital (Spring 2021) – three of our best-sellers spotlighted over three consecutive months

For a founder-led private label from Edinburgh, that was more than press – it was a quiet validation: you’re still in the game.

⸻

What ReAWAKENING looks like now 🎨

In short:
• FACE: our Game Changer melanin-match foundations, powders and concealers for women who rarely see themselves centred in shade charts.
• LIPS: pigment-rich mattes, nudes, metallics and glosses that also care for lip health. 💋
• EYES: liners, brows, palettes and mascara that move from everyday definition to full creative glam. 👁️

If it’s face, lips or eyes – we have you covered.

FIGHTING WITH THE STORM 🌀

By early 2020, SummitG Makeup was just finding her feet:
7,990 IG followers, 6 new products (incl. makeup pouches + Gold Glow & Charcoal Purifying masks) and ~14% of sales from the USA, Canada & Europe. For a self-funded indie brand, that felt huge.

Then Covid hit. Lockdown. Masks. No weddings, no nights out. For almost 2 years, makeup was no longer a “need” – and there was no playbook for what to do when no one shows their face.

So we did the only thing we knew how to do: we educated, encouraged & stayed visible. 💡

🎁 Launched Summit Glamour Rewards + at-home self-care giveaways
🎓 Used my makeup consultancy + health background to talk maskne, eye looks & skin health
📹 Doubled down on simple education videos: accentuate features, soften blemishes, care for your skin now, for life after masks

Out of that storm came our slogan:
✨ “Awaken your creative instincts.” ✨

Those Covid years were brutal for colour cosmetics. But they refined SummitG instead of killing her.

Next: “Rising from the ashes” – how this tiny Edinburgh brand ended up on Vogue Digital & The Sun Digital. 🔥