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💛 Help Yello Studio support Hospiscare 💛

We’re proud to be raising funds for Hospiscare, a local charity providing specialist nursing care to people living with terminal illness across Exeter, Mid and East Devon.

Hospiscare supports more than 700 patients at any one time, helping people and their families both in their own homes and at the hospice. Their incredible work makes a real difference when people need care, comfort and support the most.

But this vital service relies on the generosity of our local community. ❤️

That’s where you can help.

💷 Every donation, big or small, can make a difference.
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💬 And tell us in the comments: what local charity means the most to you, and why?

Let’s come together as a community and help Yello Studio raise as much as possible for Hospiscare. 🙌

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Together, we can help support the incredible work Hospiscare does every single day.

💛 Thank you for helping us make a difference.

Yello's fundraiser for Hospiscare Help Yello Studio raise money to support Hospiscare

Our latest blog is on surviving the era of "zero-click" search.

Or... "What to do when your blog stops working."
https://yello.studio/blog/zero-click-strategy

A recent high-profile news story about confidential data being compromised brings up something important for almost all businesses. AI may be a powerful tool in the right hands, but even in the hands of an expert, it can't be blamed when things go wrong. Only the human being making the decision to use the AI's output can be blamed.
https://yello.studio/blog/ai-and-accountability

The horrors of automation gone berserk. Either classic examples of garbage in garbage out, or of automated systems getting it very wrong all on their own.

Our latest blog has four PPC horror stories of when those helpful systems designed to make your life easier actually make everything worse. How to spot the problem, how to fix the problem, and how to stop it from happening again.

https://yello.studio/blog/when-automation-goes-awry-ppc-horror-stories

It's been a busy month in the SEO world. Google have rolled out new features allowing British websites to exclude their content from generative-AI search features, without being removed entirely from Google search.

This isn't out of the goodness of their hearts, but at the demands of the Competition and Markets Authority. It's also not the last of the demands, with big changes expected in the next six months.

Check out our new blog for a summary, and what to consider before actually using these new features.

https://yello.studio/blog/turn-off-the-overviews

Could you spot a vanity metric from a true campaign goal in PPC? Would you know what the metrics mean when the campaign goal is different? Now you can, read this:

https://yello.studio/blog/ppc-metrics-and-how-to-use-them

Following up on our recent blogs about the fact that it's not 2018 anymore and you can't mass produce low-quality blogs on your website as an SEO strategy, we've taken a deeper dive into how quality content is judged, how you can do this yourself, and what to do if you've been hit by a recent Google Core Update.

https://yello.studio/blog/panning-for-quality

Google (finally) have released their guidelines for appearing in their generative AI search features. While it has been widely said to demolish the advice spouted by "GEO Gurus", it is a little more nuanced than it might appear at first glance.

Check out our new blog on the topic.
https://yello.studio/blog/busting-the-mythbusting

Since Google has now rolled out Preferred Sources worldwide for all languages, we felt it worth a short blog outlining what that means and how it might benefit you.

https://yello.studio/blog/preferential-treatment

Our new blog on whether AI should do everything for you without oversight (spoiler: no, it should not), or if you should consider AI to be the devil and anyone using it as evil (again, no).

https://yello.studio/blog/should-you-use-ai