Modo25

In this week's digital news:

🤖 ChatGPT Ads rolls out oCPC campaigns
📜 Google expands Limited Ad Serving policy
⬆️ Your rankings aren’t telling you what your customers see
🔎 Why the F.A.C.T.S. model is the key to SEO

And more, https://hubs.la/Q04spJr60

"Google it" isn't the default anymore, at least not for a huge chunk of your audience. Under-35s are just as likely to head straight to TikTok, Instagram, or YouTube to find what they're looking for, and if your paid social content isn't built to be discovered in search, you're missing the highest-intent people on the platform.

Our latest guide walks through how to fix that. It also covers getting your landing pages to match the pace and expectation your paid social sets, and how to measure discoverability properly instead of judging social by the wrong numbers.

https://hubs.ly/Q04rh_7k0

What happened at Modo25 in July

🔍 Google Agency Exec Circle - Our Founder & CEO and Head of PPC attended, a session all about AI Max.
📱 TikTok event - Abi from our social team attended the TikTik Quarterly Update and learned more about TikTok Symphony.
🤖 Scaling with AI- Our head of Optimisation headed along to an event exploring how to transform and scale with AI.
🏆 Team Member of the Month - Congrats to Abbie, our July Team Member of the Month!

In this week's digital news:

🔍 Similarweb data shows AI Search is layering on top of Google
🖱️ Google Ads gain Product Clicks & Non-Product Clicks metrics
🤖 Google’s generative AI Search Console data is a "Trap"
📹 YouTube’s Shopping affiliate programme comes to the UK

And more, https://hubs.la/Q04rCwbq0

Happy Yorkshire Day! 🌹

Straight-talking, proud and never ones to do things by halves. Sound like anyone you know? (It's Leeds but it's also us.)

At Modo25, we build our work the Yorkshire way: independent thinking and zero patience for jargon dressed up as expertise. Digital marketing, from the inside out and from God's Own County.

AI Max is coming to your Search campaigns, whether you opt in or not. It's Google's latest evolution of Search, moving away from keyword-based bidding towards search themes and audience signals. Think of it as sitting somewhere between a traditional Search campaign and Performance Max.

Google is already rolling all Dynamic Search Ads campaigns and broad match campaigns into AI Max. This is the new direction Search is heading.

Livestream shopping is a growing part of how brands sell on TikTok, and affiliate marketing sits right at the centre of it.

When a creator goes live, they can demonstrate your product in real time, and answers audience questions as they come in, you get a buying experience traditional ad formats simply can't replicate.

Our latest blog walks through exactly how to get started, from setting up TikTok Shop and finding the right creators, to briefing them properly, tracking sales accurately, and deciding whether it's worth scaling.

Livestream shopping is still early in most Western markets. The brands building this capability now are the ones best placed to benefit as the format matures.

Read the full guide 👉 https://hubs.ly/Q04qj6FQ0

In this week's digital news:

📋 Google Comparison Listing ads now CSS Product Listing Ads
📍 Google is bringing Local Services Ads into Google Ads
🤖 Google explains why http://robots.txt can impact SEO
📹 Anthropic’s Claude can now watch a video and learn your job

And more, https://hubs.la/Q04qPcng0