Modo25

🏆 UK Ecommerce Business Personality of the Year 2026: John Readman

We're so proud to share that our Founder and CEO took home the award at the UK Ecommerce Awards last week. Here's what the judges had to say:

"John Readman is truly an inspirational business leader whose impact reaches far beyond commercial success. Combining entrepreneurial achievement, innovation and exceptional leadership with extraordinary commitment to giving back, his contribution to the ecommerce industry, its people and wider society is authentic and incredibly commendable."

Anyone who's worked with John knows this is spot on. He's built Modo25 and ASK BOSCO® while always making time to support the industry and the people in it.

Huge congratulations, John. Well deserved 👏

September at Modo25 was all about our people. 💜 Here's what we got up to:

🛍️ eCommerce Expo, ExCeL London
We headed down to London to chat all things ecommerce, paid media and growth with brands and retailers. Thank you to everyone who stopped by to say hello.

👋 Welcome, Lauren!
We're delighted to welcome Lauren to the team as our new SEO Account Manager. We're so glad to have you on board.

👶 Congratulations, Tom!
Our Head of PPC, Tom, welcomed his first son this month. Huge congratulations to Tom and his growing family from all of us.

🏆 Modofest Awards
And to round off the month, we celebrated the team at our annual Modofest awards. Congratulations to all our winners, and thank you to everyone for the effort, energy and care you bring every single day.

In this week's digital news:

💻 Google Ads will automatically pull promotions from advertisers’ websites
👩‍👦‍👦 Google Gemini adds UTM parameters for referral attribution
📹 Meta turns creator Livestreams into paid ads
📱 Google desktop CTR fell in Q2 while mobile rose

And more, https://hubs.la/Q04z7hRT0

Brought PPC in-house to save on management fees? That's usually just the start of the story.

What often gets missed is what quietly disappears the moment specialist management stops: Premier Partner access to new ad platform features, and the cross-account pattern recognition an agency builds from running hundreds of campaigns. When a dip hits, an agency has usually seen it before. A in-house team is often learning that lesson live, out of a real budget.

Still checking on your PPC competitors once a quarter? By the time you've reviewed it, it's already out of date.

Most brands treat competitor research as a box-tick exercise, a snapshot that tells you nothing about what's happening in the auction right now. Meanwhile, competitors who are watching in real time are adjusting budgets, catching keyword gaps, and quietly pulling ahead.

Our latest blog breaks down how to actually use competitor data to sharpen your PPC, from reading Auction Insights properly to benchmarking against your category, not just your own dashboard.

https://hubs.la/Q04ycbyg0

🎉 ModoFest Awards 2026: Bringing the Good Vibes 🎉

We all know a great office isn't just about the work, it's about the energy behind it. This award celebrates the colleague with that special knack for making every day brighter: the one whose presence lifts everyone's spirits, makes challenges feel a little lighter, and makes Modo25 and ASK BOSCO® a genuinely enjoyable place to be.

Positive outlook, kindness, laughter, cheer, and a joy to be around every single day, this year, that award goes to our resident office DJ, keeping the playlist (and the mood) on point... Mike! 🎧🏆

In this week's digital news:

🤝 Google Ads API v25.2 adds competitive benchmarks
🌐 AI Max now speaks seven more languages
❌ Google rolls out September 2026 spam update
💻 Google Search Console introduces multimodal filter

And more, https://hubs.la/Q04yp-kP0

We have a new starter here at Modo25 - a big welcome to Lauren who will be joining the SEO team. ✨ We're super excited to have her on board to help improve search visibility for us and our clients. And of course we went to our favourite place (Bundobust) for lunch! 😍

In this week's digital news:

☁️ Cloudflare lets sites disallow AI training
🚦 Google Search Profile badges expose the publisher in traffic crisis
📜 Google Merchant Center adds API support for product reviews
🤖 Google Ads rolls out AI video dubbing in Asset Studio

And more, https://hubs.la/Q04xXyMF0