Perception.Co

Geoffrey Hinton, often referred to as the “Godfather of Artificial Intelligence,” is one of the most influential figures in the history of modern computing.

Nobel Prize Winner and renowned Godfather of AI provides interesting insight

Rory Sutherland discusses how the circumstances of our lives matter less than how we see them. He makes a compelling case for how "reframing" is the key to happiness — If we change the way we think, it will change the way we feel. And, if we change the way we feel, it will change the way we act.

Perspective is everything! Rory Sutherland discusses how the circumstances of our lives matter less than how we see them. He makes a compelling case for how 'reframing' is the key to happiness, it's a question of perspective.

Coca-Cola’s 1930s Santa's rebrand transformed varied earlier depictions into today’s iconic red-suited figure, showing how powerful storytelling and marketing can reshape tradition, culture, and collective perception.

Coca-Cola didn’t just boost winter sales - it reshaped Christmas In the 1930s, the company transformed Santa Claus from a loosely defined, often inconsistent character into the warm, red-suited, rosy-cheeked figure we recognise today. Through Haddon Sundblom’s iconic Coca-Cola ads, Santa became jolly, human, approachable, and unmistakably dressed in Coca-Cola r...

What is branding?... A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their heart.

What is branding? What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand ...

How do you know if that shocking photo in your social media feed is real — or just another AI fake?

How to spot fake AI Photos How do you know if that shocking photo in your feed is real — or just another AI fake?In an era where seeing is no longer believing, digital forensics expert Hany Farid helps us navigate the growing flood of synthetic images and misinformation. Drawing on decades of experience assisting journalist...

Out shopping today or about to ‘Click & Buy’? Take a moment to think how much does design really influence what you purchase and why?

How design influences our purchase choices Graphic design is crucial for branding as it visually communicates a brand's message, identity, and values, helping to create a memorable and recognisable presence. By carefully crafting elements like logos, colours, typography, and imagery, graphic design shapes how customers perceive a brand and u...

After a lovely sunny day deserves an iconic TV commercial where all is well...

Coca-Cola's iconic 1971 'Hilltop' commercial 'I'd like to buy the world a Coke' When will we learn? Coca-Cola have the social catalyst that can bring people together. Coke has the answer for all issues we face in a world to bring love, peace and unity to our broken world. Inspired while grounded at Ireland’s Shannon Airport in 1971, Bill Backer of McCann Erickson Advertising ...

Getting saucy in Portsmouth…

Good or bad design, a logo says so much about a brand!

'I was attacked for hanging my rainbow flag' When Alex Hancock put a rainbow flag in his window, he was subjected to homophobic abuse and a death threat.