StoreLab

GNM Fine Jewellers is a third-generation, family-owned jewelry and watch retailer based in Steinbach, Manitoba 💍

Since partnering with StoreLab in August 2024 all the way through to present day, GNM Fine Jewellers has seen significant growth across every key performance metric.

"I would describe StoreLab as reliable, very friendly (you guys are all so lovely!), and consistent!"- Stephanie, Operations Manager at GNM Fine Jewellers.

Would you like to see these wins for your Shopify store? Drop us a message to learn how 🚀

As a Shopify store owner, you’re already likely aware that Black Friday Cyber Monday (BFCM) is one of the busiest periods in the ecommerce calendar, and email plays a huge role in generating sales throughout the event.

But with so many brands competing for attention at the same time, sending a discount and hoping customers click isn’t enough. Your email campaigns need to be well-timed, relevant, and valuable if you want them to cut through the noise.

Here’s 5 best practices for sending email campaigns across Black Friday & Cyber Monday. Keep an eye out for part 2 👀

T**h & Bush is an established women’s underwear brand founded by Addie Miller. After disappointing experiences with previous agencies, Addie was looking for a growth partner who genuinely understood her brand, shared her vision, and was truly invested in T**h & Bush’s long-term success.

Through working with StoreLab on our Mobile App and Meta Ads services, T**h & Bush doubled their Shopify sales within 6 months (105% increase, to be exact!), and saw a lifetime ROI of 281% 🔥

“StoreLab has helped grow my online business significantly since I started working with them.” - Addie Miller.

Would you like to see these wins for your Shopify store? Drop us a message to learn how 🚀

While acquiring new customers is important for any Shopify store, retaining the customers you already have can be far more cost-effective. In fact, acquiring a new customer can cost 5x more than retaining an existing one, and increasing retention by just 5% can boost profits by 25-95%. 🤯

But here’s the thing: successful Shopify brands don’t just rely on one retention tactic. They don’t just send more emails or launch a basic loyalty program and call it a day. Instead, they build a customer experience where different strategies work together - personalization, loyalty, email flows, post-purchase marketing, product strategy, customer service, and more all give customers another reason to come back.

So, what does that actually look like in practice? To learn more about how to improve your Shopify store's customer retention rates, drop us a message to chat with one of our experts 🤝

StoreLab Newsletter - August 2026 🚀

We’re back with another set of updates designed to make your Shopify mobile app more effective, from helping you build a stronger push audience to giving you deeper visibility into what’s driving engagement and sales.

August’s release introduces a new push notifications metrics tab in analytics and a more tailored push opt-in journeys and messaging.

See what's new here 👇

https://www.storelab.app/blog/storelab-newsletter-august-2026

Dominie Luxury are a California-born family-run business, producing luxury handbags and accessories 👜

We've worked with Dominie Luxury since November 2023, utilizing the full extent of our Meta ads and mobile app services to drive more sales, brand awareness, and traffic.

And here are just some of the results their Shopify store has seen 🚀

"In this business, I have worked with a LOT of different companies. I've never had such amazing customer service. The customer service is 1000/10" - Myfanwy Holiday, Operations Director at Dominie Luxury

Increasing average order value (AOV) means getting more from the customers you’re already attracting, rather than relying solely on bringing more traffic to your store 🛍️💸

And during Black Friday, small changes to your offers, shopping experience, and customer journey can quickly add up.

The best part is that these strategies don’t have to stop when BFCM ends.

The tactics you use to encourage bigger baskets over the weekend - from bundles and loyalty rewards to free shipping thresholds and personalized recommendations - can become part of your wider strategy for increasing AOV year-round.

In this article, we cover the most effective ways to increase AOV during the Black Friday weekend, while building strategies that continue to drive higher-value orders long after the sales weekend is over 👇️

6 Ways to Increase AOV Across Shopify Black Friday Cyber Monday In this article, we’ll cover the most effective ways to increase AOV during the Black Friday weekend, while building strategies that continue to...