LoopMe
Share
Bringing Brands into Apps. Powered by AI Agents.
14/09/2026
LoopMe secures patent number 9: this time for RISA, the AI powering the real-time control groups used in our brand lift measurement 🌟
The patent is the first for Yuliia Loktionova, LoopMe's AVP Data Science, who explains: “Most incrementality measurement establishes a control group at launch and assumes it still matches the exposed group at close. RISA removes that blind spot, so the outcomes we report are built on statistical rigor from start to finish."
💡 Find out more: https://hubs.li/Q04xlFvP0
Measuring brand lift across markets shouldn’t be this complicated.
In many markets, brand lift measurement is limited or unavailable. And when it is available, high impression minimums, different vendors and different methodologies can make global measurement difficult to scale — and even harder to compare.
That’s why we’re excited to bring LoopMe Brand Lift to The Trade Desk’s Measurement Marketplace, making it easier for advertisers to measure brand impact consistently across markets.
🔹 One methodology across 35+ markets and 17 languages for a more consistent view of global brand activity.
🔹 Feasibility from just 1M impressions per study, compared with provider minimums of 3–4M in many markets, making measurement accessible to more campaigns and markets.
🔹 A streamlined, scalable study design at a fraction of the cost of traditional brand lift studies.
🔹 Booked and reported directly in The Trade Desk, with results updated daily beginning on day 10 while campaigns are still in flight.
Built to scale. Rigorous enough to trust.
Find out more: https://hubs.li/Q04wv3vh0
Talk to your LoopMe or The Trade Desk representative to add brand lift measurement to your next
campaign.
24/08/2026
LoopMe’s AI optimization for brand now extends to lower-funnel outcomes, allowing advertisers to harness intelligence from their brand campaigns across two measurable performance tracks:
🎯App installs and in-app activations (download plus first in-app action; not just a tap!)
🎯Web acquisitions, leads, sign-ups, and ROAS
“PurchaseLoop was always created to help advertisers get more from the intelligence they build around their audiences,” said Andy Sophocli, VP Agency Partnerships at LoopMe. “By extending into CPI and CPA optimization, we’re connecting that intelligence to lower-funnel outcomes and giving advertisers a more joined-up way to manage brand and performance. For existing customers, there’s an immediate advantage because that audience understanding already exists; for new customers, it becomes richer with every campaign.”
💡 Find out more: https://hubs.li/Q04v2HYC0
LoopMe is thrilled to be a finalist in two categories at this year's Mob-Ex Awards 🎉
Together with Penfolds and Carat, we're in the running to win awards for the Best Use of Video AND the Best Campaign - B2C 🏆
Meet Tetiana Tymoshenko, Assistant Accountant at LoopMe — as part of our Ukraine Support Month, Tetiana talks about how she has changed since the full-scale invasion began, the simple things she no longer takes for granted, and what she's holding on to for the day the war ends: https://hubs.li/Q04tb0Jr0
13/08/2026
LoopMe CRO Michael Scott sat down with host John Horsley on The Business of Marketing podcast, recorded live at Cannes Lions, to make the case that brand isn't a nice-to-have — it's what fuels demand long after the performance budget runs dry.
In this candid conversation, Michael unpacks:
🔹 Why over-investing in lower-funnel marketing leaves you chasing the same 5% of in-market buyers, again and again
🔹 How LoopMe is helping brands quantify upper-funnel investment, turning brand lift into a number the CFO believes
🔹 Why mobile in-app is becoming the new front door for brand experiences, as AI discovery erodes web traffic
Listen to the episode via:
🎧 Apple Podcasts https://hubs.li/Q04sWW540
🎧 Spotify https://hubs.li/Q04sWTBM0
05/08/2026
LoopMe was out in force at this year's ChinaJoy! We loved making new connections at our booth and sharing how LoopMe is bringing brands into apps — powered by AI agents 🤖
LoopMe took to the ChinaJoy stage for the first time, with Claire Wu explaining how Chartboost Direct helps publishers access brand budgets to grow revenue, and Rocky Zheng delivering a presentation on how agentic AI can improve buying efficiency for demand partners 🚀
We also caught up with our partners at Beluga, Morketing and Zhiniuer. More to follow 👀
03/08/2026
LoopMe is thrilled to welcome former Google and LinkedIn executive Penry Price to its Board and former Microsoft/Xandr product leader Christina Beaumier to its Data Advisory Board: https://hubs.li/Q04rGnkP0
As featured in:
🔹 citybiz https://hubs.li/Q04rGqj70
🔹 Mediashotz https://hubs.li/Q04rG3g80
🔹 VideoWeek https://hubs.li/Q04rG4LG0
LoopMe is thrilled to be a finalist in two categories at this year's NEXT Awards Philippines 🎉
Together with Lenovo and Dentsu X, we're in the running to win awards for the Most Innovative Data-driven Marketing Campaign AND the Most Innovative Media Strategy Campaign 🌟
MARKETECH APAC MARKETECH APAC Philippines
Click here to claim your Sponsored Listing.
Category
Contact the business
Website
Address
20 St. John's Square
London
EC1M4AH
Opening Hours
| Monday | 9:30am - 6pm |
| Tuesday | 9:30am - 6pm |
| Wednesday | 9:30am - 6pm |
| Thursday | 9:30am - 6pm |
| Friday | 9:30am - 6pm |