Parallel

Parallel

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Parallel is a design and branding studio specialising in print and digital communication, co-founded by Paul Fox and Paul Ellerker.

Photos from Parallel's post 07/09/2026

For Studio Koter , we created a graphic identity built around the idea of modularity. As their garments are designed to adapt as children grow, we created a system that feels equally flexible and adaptable.

The logo is a focal point throughout the brand which can be reconfigured in playful ways. The wider identity takes cues from Koter’s approach to design; practical, well-made pieces with a contemporary feel, using simple forms, tactile details and confident colour combinations.

The result is a clear and flexible system that reflects the brand’s focus on longevity, functionality and thoughtful design, without losing a sense of character.

Photography: Leonie Freeman Leonie Freeman
Styling: Julie Vianey Julie Vianey

Photos from Parallel's post 03/09/2026

For Studio Koter, we created a graphic identity built around the idea of modularity. As their garments are designed to adapt as children grow, we created a system that feels equally flexible and adaptable.

The logo is a focal point throughout the brand which can be reconfigured in playful ways. The wider identity takes cues from Koter’s approach to design; practical, well-made pieces with a contemporary feel, using simple forms, tactile details and confident colour combinations.

The result is a clear and flexible system that reflects the brand’s focus on longevity, functionality and thoughtful design, without losing a sense of character.

Photography: Leonie Freeman
Styling: Julie Vianey Julie Vianey

Photos from Parallel's post 23/03/2026

Brand Identity for
Illustrations
Animation
Animation

See previous post for more background

Photos from Parallel's post 20/03/2026

Brand Identity for
Illustrations
Animation

See previous post for more background

Photos from Parallel's post 19/03/2026

Brand Identity for Box of Toys Audio
Box of Toys, is a sound and music design studio working with clients ranging from global branding agencies to leading animation studios, approached us to refresh their identity. The concept is based on the visual language of musical notation. In the 1950s and 60s, composers including Krzysztof Penderecki, Karlheinz Stockhausen, John Cage and Roman Haubenstock-Ramati began using graphic notation as an alternative to traditional scoring. Inspired by this approach, we developed a graphic system that underpins the logotype and extends into a flexible visual language, applied across social, digital, merchandise and printed materials.

Photos from Parallel's post 13/02/2026

Branding for .havelland, a yoga and wellness retreat nestled in the quiet village of Bahnitz in the Westhavelland Nature Park, just outside Berlin. Full case study in link in bio.

Branding & art direction
Website

09/02/2023

On the lookout for a senior designer to join our London team. Link in bio for full job description 🔗

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