Embryo

This afternoon, our Paid Media team hosted our first-ever auction to raise funds for our charity partner of the year, Mind 🖤

The team really brought their A-game with some fantastic items, including afternoon tea vouchers, mystery boxes, a signed Manchester United football, beauty vouchers, and even a few custom team perks.

(Good luck to Adam, who now has to make George on-demand brews for a whole week!) ☕

A massive thank you to our team, clients, and wider community who generously donated their services, products, and bids (.studios, )👏

We’re delighted to share that we raised over £800 in just one afternoon!

We’re officially partnering with Destinology as their new digital strategy partner. 🌴

For over 20 years, Destinology has set the standard for 5-star, tailor-made luxury holidays. Now, our team is stepping in to fuel their next phase of growth. 🌟

We’ll be driving their overarching strategy through high-impact creative and data-driven paid media to help them hit their ambitious business goals.

Huge thanks to the team for trusting us with their brand. The team can't wait for this one. 👏

Writing for humans is the golden rule of content, and it’s something we’ve been doing for years...

But writing in a way that LLMs can retrieve and cite content is an essential skill to understand, especially now that 90% of AI-active shoppers use LLMs for product research and comparison.

Our Head of Content, Shona, has provided her top 10 tips and tricks for AI visibility, and, excitingly, we’re starting to see this approach paying off for our very own clients.

Want to know how to get there? Link in bio 📲

We're extremely pleased to be working with Castle Green Homes, a leading UK homebuilder with over 35 years' heritage. 🏡

Their developments aim to blend modern, technologically advanced building methods with traditional aesthetics, currently recognised as one of the UK's fastest-growing housebuilders.

We're supporting the Castle Green team with their wider creative and brand strategy, with plans for this to feed into high-performing paid media campaigns.

We can't wait to see where this partnership goes, and look forward to helping reach their business goals.

A celebration is due! 🥳

Our partner agency, Novaro Social Commerce, has (very quickly) risen to a top 10 UK TikTok partner and is now within the top 5 agencies in the UK for TikTok lives. 📈

This is a huge achievement for the Novaro team, and we are proud to be pushing household brands into the world of social commerce with them.

For any brands wanting to know how Novaro creates TikTok success for brands like George Foreman, our Content Account Manager, Molly, has put some snappy top tips together to give insight into making the most out of TikTok live shows (link in bio).

Want a top UK agency to help get you there? Get in touch today ⬇️

An Ivy Roundtable with great conversation and even better company 🥐 ☕

This morning, Matt and Hugh hosted our roundtable with some of the North's top marketers, covering:

🎨 Creative and use of the funnel- how to properly assess creative performance and test across the full funnel
💰 Budget planning and control- why budget setting is often backwards-looking and static

Thank you to all the brilliant marketers who joined us, and to The Ivy Collection Manchester, for hosting us once again! 🖤

We are delighted to be working with UK fashion brand, 👗

Rooted in the Northwest of England, Klass has spent over 38 years designing beautifully fitting womenswear that combines flattering silhouettes, everyday comfort and contemporary style.

We look forward to supporting Klass as it continues its growth journey and helping the brand achieve its ambitious business goals. 👏