Ellard
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ELLARD
The Home of Automation. The UK's largest Industrial Door, Garage Door, Gate and Blind automation supplier. This is now a rapidly growing business area.
Indutrade Announce Acquisition of Ellard Ltd Feb 2017
Swedish group INDUTRADE has acquired Ellard Ltd, one of the UK’s leading suppliers of motors and accessories for all types of Industrial, Commercial and Residential Doors. Indutrade is a rapidly growing group, consisting of over 230 companies with a combined turnover in excess of £1 billion and is listed on NASDAQ, the Swedish Stock Exchange. Ellard Ltd, approaching a £10 million turnover, was originally formed in 1952, predominantly selling Sliding Door Track systems. In the late 1990’s Ellard diversified into the Door Drive sector and is now a well-established and trusted supplier.
2013 saw Ellard secure exclusive distributor rights for the UK and Eire to sell gates and barriers from the well-known Italian manufacture V2. From its new base near Manchester Airport, Ellard has seen significant growth in its sales and is now the largest supplier in the UK. Announcing the acquisition Ellard’s Managing Director, David Lewis, said.
“This is fantastic news for Ellard. Indutrade are an ideal partner for our business. The financial stability they bring will now allow us to pursue a number of exciting projects designed to improve product quality whilst maintaining excellent value for money. Our customers will see no changes in how the business operates; Indutrade’s style is one of a decentralised management model, they put faith in the people responsible for managing the business to do exactly that. Ellard will continue to offer our customers the highest levels of service in the industry, from your first enquiry to after sales support. Find out more about Ellard at www.ellard.co.uk
21/09/2026
Did you know?
Our ED59/150 150Nm tube motor is now running at 12rpm, up from 9rpm.
The latest development means faster operation while maintaining the 150Nm torque rating, giving you a faster solution for roller shutter applications.
150Nm torque. 12rpm speed.
The ED59/150 has just got faster.
Want to know more about our Tube Motor range? View it here: https://ellard.aflip.in/ellardtubemotor-sheet.html
07/09/2026
Less time assembling. More time getting the job done.
When you're installing an industrial shutter, every minute on site counts.
That’s why we’ve introduced the new BP-L Range, a complete bracket pack solution with pre-assembled end plates, designed to make installation quicker and more straightforward.
With the BP-L Range, you get:
✅ Pre-assembled end plates - reducing the assembly required before installation
✅ Fitter-friendly slotted holes - pre-drilled for easier, more flexible fitting
✅ An inboard solution — suitable for doors with no side-room
✅ Durable anthracite grey finish — for a professional, improved appearance
One complete solution, Ready for your JM motor.
Want to know more? View the BP-L range data sheet here: https://ellard.aflip.in/bp-l-bracketpack.html
04/09/2026
More control. Less complexity.
We’re introducing our new-generation Blind Control Handset, designed to make motorised blinds easier to control, manage and enjoy.
Designed for simplicity, convenience, and control, the new handset gives users a more intuitive way to operate their motorised blinds, while giving installers and blind manufacturers a versatile control solution to offer.
Key features include:
• LCD screen for clear, intuitive operation
• Motor battery status at a glance
• Three preferred position buttons for personalised control
• Single or 15-channel options for managing individual or multiple blinds
• Dedicated motor jog button for finding the perfect blind limit
A smarter, more capable handset giving greater control over motorised blinds.
Interested? Speak to our team today for more info: [email protected]
24/08/2026
Not all safety systems are created equal!
Before the E-LC Light Curtain reaches your installation, it underwent rigorous testing for performance, durability and reliability. As a result, we've created a safety solution you can install with confidence, and your customers can rely on.
- Tested for dependable performance
- Built for demanding environments
- Designed to help meet key safety standards
- Because when safety is on the line, confidence matters
Get in touch to find out more about the E-LC Light Curtain: [email protected]
Or view our Data Sheet here: https://ellard.aflip.in/e-lc-lightcurtain.html
10/08/2026
Are your current door safety systems doing enough?
One missed detection can lead to costly damage, downtime and serious safety risks.
Meet the NEW E-LC Safety Light Curtain. Designed to deliver reliable infrared obstacle detection, intelligent door recognition and simple installation for industrial and garage doors, shutters and high-speed curtains.
✅ Up to 2.5m protection height
✅ 10m operating range
✅ Compact, easy to install
✅ Fully EN compliant
Protect people. Protect property. Install with confidence.
Contact us today to learn more or place your order: [email protected]
Or view the Data Sheet here: https://ellard.aflip.in/e-lc-lightcurtain.html
FAQs Friday is here!
We're kicking off our new FAQ Friday series with Mark Grice, answering the questions our industrial customers ask most often.
This week's question:
Why is my motor running in the wrong direction?
If you've ever come across this during an installation, Mark explains the likely cause and the simple fix in under a minute. Users can change motor direction by removing the plug and rotating the two pins housed on the turntable.
This prevents any unnecessary wiring work in the control panel. A simple, quick and easy fix!
Have a question you'd like us to cover in a future episode? Leave it in the comments—we might feature it in an upcoming FAQ Friday.
01/07/2026
Need to update your details on your Shade Connector account?
In our latest YouTube guide, Julie Hawkins walks you through the process step by step, making it quick and easy to keep your account information up to date.
Whether you're changing your email address, updating contact details, or simply checking your settings, we've got you covered.
▶️ Watch now: https://youtu.be/Lw73afnlGy4
30/06/2026
Retrofitting made simple starts with the right partner.
Whether you're upgrading a manual roller garage door or looking for a complete automation solution, Ellard has everything you need to get the job done.
From tube motors and control panels to accessories and technical support, our range is designed to make retrofitting straightforward and reliable.
Want to know which tube motor is right for your next installation?
📖 Read our guide: https://www.ellard.co.uk/post/tube-motor-guide-which-ellard-motor-to-choose-for-each-roller-garage-door-build
What does it really take to build lasting customer relationships?
In the latest episode of Team Talks, Julie, our Blinds Account Manager, shares how taking the time to understand each customer's needs leads to better conversations, stronger partnerships and the right solutions.
Watch the snippet below, then head over to our YouTube channel to see the full Team Talks episode, where Julie shares more about building lasting customer relationships and supporting customers every step of the way.
👉 What do you think is the most important question to ask a customer before recommending a solution?
Watch the full interview: https://youtu.be/SFUmfL4IMZ8
23/06/2026
When our team helps you find the right solution for your installation, it's coming from real experience.
From Customer Services through to Senior Management, we understand what goes into every install.
In fact, our Head of Sales, Adam Robinson, started out installing roller garage doors and still helps friends and family automate their garage doors to this day, using our tube motors and TVNRG control panels on his projects. That hands-on experience means he understands the challenges installers face, the importance of reliable products, and what it takes to get the job done right, first time.
It's this practical knowledge that helps us support our customers every day, not just with products, but with advice and solutions that work in the real world.
Take a look at some of his installations below 👇 Got your own installation pics? Show them off in the comments below.
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Address
Floats Road, Roundthorn Industrial Estate
Manchester
M239WB
Opening Hours
| Monday | 8:30am - 5pm |
| Tuesday | 8:30am - 5pm |
| Wednesday | 8:30am - 5pm |
| Thursday | 8:30am - 5pm |
| Friday | 8:30am - 5pm |
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