Sewing Direct
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We are Nottingham's number one sewing machine provider –based in Beeston, Nottingham, with easy parking at both shops.
Main Dealer for Bernina, Baby Lock, Pfaff, Juki and Singer Sewing Machines
Service and Repairs to all Makes of Sewing Machine/Overlockers and Coverstich
Range of Fabrics, Habby and Knitting Yarns. | We stock a range of leading brands, such as Singer, Pfaff, Babylock, Juki and Bernina. With a wide range of sewing machines within the shop, we are confident that we will have a machine to suit your budget and projects. We also offer sewing machine services and repairs to sewing machines of all makes and ages. Our prices start from £58.50, and we offer a free-to-look service as well as a no fix, no fee policy. If you are unable to take advantage of our free on-site parking, we can arrange to collect and re-deliver your sewing machine after it’s fixed.
28/09/2026
Only a few days left until the Bernina 46c foot stop being on offer, get yours now.
Stock is limited
https://sewingdirect.co.uk/product/pintuck-and-decorative-stitch-foot-with-clear-sole-46c/
28/09/2026
Last few days of the Brother Back-to-School Sewing Machine offers.
There are some great machines on offer. If you are thinking about a new machine and would like to try them, please come on down for a Demonstration.
https://sewingdirect.co.uk/brand/brother/
We're asked all the time whether we offer sewing lessons.
I can now say we do recommend The Daily Thread - Sewing Studio in Beeston.
Gemma is independent of us, but she does have some of our Fantastic Brother A65 in her studio for our use. So if you are looking for lessons, then please get in touch with Gemma and have a chat. link to her website is below.
https://www.thedalythreadstudio.com/
26/09/2026
Only 5 days left until the Bernina 46c foot stop being on offer, get yours now.
Stock is limited
https://sewingdirect.co.uk/product/pintuck-and-decorative-stitch-foot-with-clear-sole-46c/
25/09/2026
The New Brother BX1e Expedition Embroidery Machine has just arrived in the shop; it's packed full of great features.
😍 360 x 200mm embroidery area with two included frames
😍 774 built-in embroidery designs, 140 frames and 23 fonts
😍 3D appliqué, crochet couching, lace crochet and French knot embroidery
😍 Appliqué function to create quick patches
😍 Matrix copy function
😍 Colour sorting
😍 LED drop pointer, two-point positioning
😍 Automatic stitch density adjustment (Stitch to Block function)
😍 Programmable jump stitch cutting
😍 Wireless connectivity
https://sewingdirect.co.uk/product/brother-bx1e-expedition-innov-is-embroidery-machine/
Looking for the Aveneer Upgrade kit.
We have it.. well had it this one is now sold..
But do get in touch
https://sewingdirect.co.uk/product/brother-aveneer-ev1-upgrade-pack-1-ugkev1/
Coming soon...
24/09/2026
What three words would you use?
Sensaional
Amazing
Fantastic...
Three words. That is all our President needs to describe baby lock.
Innovation. Easy to use. Made in Japan.
For Mr Hirokata, those three words are the heart of the brand. And the way there always starts with you: we ask for your opinion, we listen, and then we develop.
That is why our machines feel the way you need them to feel in everyday sewing.
Which three words describe baby lock for you? Tell us in the comments.
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Contact the business
Telephone
Website
Address
133 High Road
Nottingham
NG92LL
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 3pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
| Saturday | 9am - 3pm |