Hoptimised

Creating brand assets has never been easier.

The level of consistency you can now achieve with image reference, style reference, and character reference in Midjourney is game-changing.

Note how we’ve got the same similar looking people in the scenes, same lighting, same kind of place, same lens.
No more trawling stock image sites.

In just a couple of hours you can create results that look polished and professional and get on to the next lot.

Compare that with the cost of hosting an actual event or shoot like this, hiring a tog, models, gear, not to mention the product you’ll burn through.

Next steps would be to clean up some of the artefacts and a bit of tlc, add in your logos or any text overlays.

You can even composite your products into these virtual shots.
It has never been easier to build brand assets at scale.

DM to discuss how this can save your business money and increase your output!

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If you're interested in working together on your social media content, I'm offering 30% off of my rates for the rest of November.

That makes my full service done-for-you package just £𝟓𝟗𝟓 𝐩𝐞𝐫 𝐦𝐨𝐧𝐭𝐡 for Linkedin and Instagram (regularly £850) and includes content creation, posting, engagement, and ads management — ideal for hands-off, results-driven management.

𝗪𝗛𝗔𝗧'𝗦 𝗜𝗡𝗖𝗟𝗨𝗗𝗘𝗗:

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻, 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴 & 𝗣𝗼𝘀𝘁𝗶𝗻𝗴:
4 posts per week, with copywriting and visuals where needed.
One carousel post per week.
Content is scheduled at optimal times for increased engagement and visibility.

𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 & 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 (30 𝗺𝗶𝗻𝘀/𝗱𝗮𝘆, 𝗠𝗼𝗻-𝗙𝗿𝗶):
Proactively engage with key prospects, identify and connect with industry professionals and decision-makers.

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁𝘀:
Monthly reports on engagement, lead metrics, audience reach, and demographics.
Analysis and ongoing content adjustments based on performance to improve reach and engagement.

𝗕𝗢𝗡𝗨𝗦: 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗣𝗮𝗴𝗲 & 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴:
Fully optimise your page with keyword-rich descriptions, updated product offerings, and optimised branding assets.

I also offer a standalone content creation service for those who want regular content to post themselves, without targeting or engagement services, together with a monthly strategy session, now starting at £𝟑𝟓𝟎 𝐩𝐞𝐫 𝐦𝐨𝐧𝐭𝐡 (usually £500).

Just DM if you're interested and we'll take it from there.

Cheers!

Every digital strategy needs 3 things:

(And many struggle to execute all three.)

▶ Build awareness
▶ Build credibility
▶ Build trust

But how do you actually implement them?

One of my clients came to me with this exact problem.
They had the vision, but not the roadmap.

Here’s how we solved it:

1. Website Overhaul
We gave their site a modern, user-friendly design that established credibility from the first click.

2. Brand Consistency
I refined their brand and created templates to ensure every piece of content felt cohesive and professional.

3. Facebook Ads
We launched Facebook ad campaigns to drive traffic and increase sign-ups.

4. User Stories
We focused on collecting user stories and testimonials making the content more relatable and show how their product was improving lives.

5. Community Engagement
We started a free, weekly Zoom group, giving the community and potential users a chance to ask questions and hear directly from existing customers.

6. Strategic Partnerships
We’re building relationships with key charities and influencers to amplify credibility and awareness.

7. Email Marketing
We’re rolling out an email campaign to nurture leads and keep the audience engaged.

The result?

Awareness, trust, and credibility—all built and scaling.

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PS. If you think your brand isn’t creating the impact it deserves, let’s chat! 📩

Ever think of a brand when it’s not on a screen in front of you?

(That’s the power of memorable marketing.)

Most people focus on making their content seen. That’s the easy part.

The real impact begins when your audience remembers.

👉 What story is your brand telling that makes it unforgettable?
👉 What makes your message relevant long after they scroll away?

The most successful strategies create lasting impressions—without needing constant reminders.

It’s no longer something they just scroll past. It’s something they connect with and carry with them.

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Your social media is your 24/7 marketing machine.

It's what can make the difference between customers choosing your product — or passing it by.

If you’re not active online, you’re effectively handing business to your competitors.

Let me explain:

Where do people spend the majority of their time online today?

On social media.

So that’s exactly where you need to be, too.

Every post you share promotes your product — even when you’re not actively trying to sell.

Now, picture this:

Would you buy from a company with a weak online presence and uninspiring content?

Or from a brand with a dynamic presence, highlighting their products, sharing their story, with an engaged community that demonstrates the demand?

People use social media to make decisions, whether they realise it or not.

If you’re not there, you’re letting your customers go to someone who is.

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You have thousands of followers but only double-digit engagements.

This might be why:

Your strategy is focussed on:

▶ Expanding reach
▶ Jumping on the next trend
▶ Chasing the latest growth hacks

But this is aimed at people unfamiliar with your business. Cold audiences.

It often overlooks the best way to increase sales and engagements:

𝗬𝗼𝘂𝗿 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝗅

Your followers and customers already know you, trust you, and are more likely to purchase from your business than a cold audience.

So you need to create content that deepens these relationships to build more trust and engagement.

How?

Make them feel valued with exclusive offers, or offer incentive programs like discounts, freebies, loyalty rewards, referrals.

Increased sales. ✔️
Increased reach. ✔️

Growth isn’t always wider.

If you think your brand isn’t creating the impact it deserves, I'd love to help you change that 📩

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Hoptimised was founded with a passion for helping Breweries, Distilleries, and Local Food Spots thrive.

Just like great craft, great marketing is all about the perfect blend — and that includes telling your brand’s story.

We blend organic content, quality design, and community engagement with optimised ads to craft Social Media Strategies that drive real results and boost sales.

So here's to new pairings, we can't wait to get started.

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This is why I've started a new business:

I’ve witnessed meetings where anything was said to close the deal.

I’ve been part of projects that barely made it across the finish line.

Projects more focused on the bottom line than on truly serving the client.

I’ve seen clients grossly overcharged in return for the ‘value’ they received, only to be met with an “oh well, you’ve had your hours” when they weren’t happy with the results.

I’ve seen how not to do it.

𝗔𝗻𝗱 𝗜 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗼 𝗶𝘁 𝗯𝗲𝘁𝘁𝗲𝗿.

And that’s why I’ve founded Hoptimised.

A business that supports you.

A business that understands your vision.

A business invested in your growth and success.

A business built on honesty, integrity, and delivering true value.

A business committed to making sure every project is done the right way.

And if you’ve been through the same, or if you’re just tired of the same old nonsense, let’s connect.

We can do better together.

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