Infinity Nation

Apple and Google's Gemini are officially partnering, and it's a bigger deal for ecommerce brands than most people are treating it.

Think about what this means in practice. Gemini as the AI brain behind Siri. AI-powered answers across Safari, Spotlight, and Mail. Discovery happening inside an AI layer rather than on a search results page.

The way people find and buy products is shifting — fast.

The brands that will feel this most are the ones still entirely dependent on paid traffic and traditional search. The ones who'll be fine are building content, brand presence, and owned channels that work regardless of how the algorithm changes.

We're keeping a close eye on this and sharing everything we're learning with our partners.

Trying to clear old stock and launch your spring range at the same time?

You're not alone, and if it feels chaotic, there's a reason for that. Most brands approach clearance and growth as the same problem. They're not.

Here's what actually works:
➡ Use email and SMS for clearance. Don't burn paid budget on low-margin lines
➡ Keep your paid spend focused on new launches that build long-term customer value
➡ Bundle outgoing stock with new arrivals, you clear inventory and introduce customers to what's next
➡ Make "last chance" mean something. Urgency only converts when it's specific and genuine

The goal isn't to discount your way through Q1. It's to come out of it with healthy margins, new customers, and a retention base that's ready for spring

Big news for anyone running Google Ads 👇

A/B testing is now live on Performance Max — meaning you can finally test creative assets, headlines, and audience signals inside PMAX with proper experiment data.

For too long, PMAX has felt like handing your budget to a black box and hoping for the best. This update gives you something back: visibility, control, and the ability to make smarter decisions faster.

If you're scaling a brand on Google right now, this is one to act on quickly. Early movers will build better learnings — and better learnings compound.

We're already building out test frameworks for our partners. If you want to know how to structure your first PMAX experiment, send us a message.

Driving sustainable growth for Cotswold Fox Clothing... 🦊

Founded by Jemima Gray in 2021, Cotswold Fox Clothing has grown into a thriving business both in-store and online.

In our latest case study, find out how the Infinity Nation Team;

✅ Created space in paid campaigns to scale popular items during peak seasons
✅ Expanded Google and Meta campaign reach
✅ Set the brand up for long-term online visibility
✅ Achieved a 5.1 ROAS.

Read the full case study here:
https://zurl.co/XdYyD

Driving Sustainable Growth For Cotswold Fox | Infinity Nation Read how Infinity Nation drove sustainable growth across the whole product range for Cotswold Fox.

Driving sustainable growth for Cotswold Fox Clothing... 🦊

Founded by Jemima Gray in 2021, Cotswold Fox has grown into a thriving business both in-store and online.

In our latest case study, find out how the Infinity Nation Team;

✅ Created space in paid campaigns to scale popular items during peak seasons
✅ Expanded Google and Meta campaign reach
✅ Set the brand up for long-term online visibility
✅ Achieved a 5.1 ROAS.

Read the full case study here:
https://zurl.co/kMk5v

New year, new team member... 🎉

We are very excited to welcome Finn Wood to the Infinity Nation Team as Client Growth Executive.

Working within our consultant Team Finn will be:

• Acting as a trusted day-to-day contact for client queries
• Keeping growth strategies on track
• Managing projects
• Building clear and concise reports

Already, Finn has seamlessly immersed himself in the Team and our current ongoing projects; we're looking forward to seeing Finn thrive as he settles into his new role.

Find out more on our Team page: https://zurl.co/cHoiE

Black Friday strategy has changed. An analysis of 2024 data Vs 2025...

When our Team analysed BFCM performance across 2024 and 2025, there was a glaring difference in how brands approached the sales holiday.

The full story sits in the data, and it has major implications for how you plan peak in 2026.

Read our BFCM 2025 review here: 👇
https://zurl.co/3xVSs

What We Learnt From BFCM 2025 | Infinity Nation Black Friday has evolved: Discover how 2025’s BFCM strategies differed from 2024, with smarter pacing, higher conversion, and social-led discovery shaping peak sales.

Get the ecommerce inside scoop...

Gain top takeaways from Ecommerce in 2025, and expert 2026 predictions with the Infinity Nation Team and Analytics

Next week, we will be holding a virtual webinar where we'll be covering the trading patterns and channel shifts that shaped 2025 ecommerce performance, including:

• What we saw across UK e-commerce brands this year (wins + warning signs)

• The basics that made the biggest difference (targets, stock, retention, profitability)

• The themes we think will matter most in 2026

• A simple checklist for going into 2026 with a clear plan

Bring a tea/coffee and your burning questions for this relaxed webinar session. ☕ 💻

Save your spot here: https://zurl.co/A5y9R

Retail Review 2025 with Sweet Analytics and Infinity Nation Join our annual review of last year's key trends in e-commerce, and our predictions and tips for a profitable 2026.