LoadMagazine
The new fashion project focused on edge, expression and inclusivity. #loadmag
based in ATH, GR
19/05/2026
Anatomy of a Suit - Submission Fashion Editorial
Photography
Styling
Model
Anatomy of a Suit is a fashion editorial featuring a single male model that explores the construction and deconstruction of the suit. Through an intimate and progressive visual journey, each garment is dismantled layer by layer, revealing the anatomy of one of the most iconic and dominant silhouettes in menswear.
The editorial approaches the act of dressing and un******ng as an almost ritualistic and surgical process, where the suit slowly comes apart, exposing not only its physical construction but also the symbolism attached to it: elegance, power, social codes, and masculine identity.
At the same time, the editorial revisits and reinterprets classic tailoring elements through subtle transformations and styling gestures: ties become bows, skirts appear as plausible extensions of formal menswear, and traditional garments are
resignified into new forms. By shifting the function and perception of these familiar pieces, Anatomy of a Suit questions the rigidity of masculine dress codes while opening space for softer, more fluid interpretations of the suit.
09/04/2026
“THAT METALLIC WHISPER AN ELECTRIC GUITAR DOES” - Submission Editorial
A photographic collection by Giorgos Koubos about two male-dancers at the landfill.
Shot on Analogue Camera Giorgos Koubos
Art Direction/ Movement Direction Giorgos Koubos
Styling Nada Abdrabbo
Production Assistance by Angeliki Beveratou
In Frame Nikiforos Kalafatis + Dimitris Kotlis
17/01/2026
The Untrained - Fashion Web Editorial
The stadium is a place built on the logic of perpetual motion. Every square meter carries the memory of races, records, collapses, breaths cut short of people pushing against their limits, or the limits set for them. And yet, within this arena of constant demand, two figures appear without bringing the energy of competitors, but just the quiet presence of witnesses.
Team:
Photographers: .zouboulidi .konst
Models:
Makeup:
Fashion:
Styling assistant:
15/12/2025
Here is a rundown of our favourite looks from the crowd at the concert in Athens!
LOAD was in attendance at the concert a few weeks ago and we couldn’t help but notice the concert looks of the fans. Take a look at some of the people we encountered at the event.
Hopefully see you at the next event we cover and maybe you will be the next one featured on this list 🎀
30/10/2025
INSTINCT RECONSTRUCTED - Submission Fashion Editorial
Fashion Design
Creative Direction / Photography
Makeup & Hair
Object maker
Model YEONG KIM , .modelmgmt, .bohemia
21/10/2025
RED PULSE - Fashion Submission Editorial
The editorial is a surge of control, desire, and defiance — where power turns intimate and beauty confronts. In relentless red, the body becomes weapon and offering, pulsing with tension and release.
Seduction meets aggression; restraint becomes desire.
It isn’t just seen — it’s felt.
Photography, Art direction /
Models , .budnik via
Styling
Make up, hair
Editing, Videography
3D Miltos Begnis
Wardrope Designers , .exe
Jewellery
09/03/2025
Exclusive for FW25
LONDON FASHION WEEK
Article by
“Innocence and Defiance: Simone Rocha Reflects on Her School Days in New Collection”
Simone Rocha has always woven nostalgia into her designs, but for her Autumn/Winter 2025
show at London Fashion Week, she took it one step further, inviting us into a world shaped by
childhood memories, teenage rebellion, and the echoes of school days.
21/02/2025
CHEMISTRY OF CONNECTION
Fashion Editorial for
The Bond Issue No.11 FW/24
CGI by
Cloth Simulations .jah
Article by ERRIKA MONIOU
16/02/2025
PAREIDOLIA Beauty Editorial for
The Bond Issue No.11 FW/24
Photography
Collage Design .vogdanis
Make up
Creative Direction .tsagkaris .vogdanis
Models
Studio
Article
09/02/2025
THE BOND Cover Story
from The Bond Issue No.11 FW 24
Photography
In Frame ,
Styling
Make-Up
Hair
Creative Direction .vogdanis, .tsagkaris
Movement Direction
Assistance Creative Direction
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