Celsius Creative Lab
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An awards winning creative agency in Jakarta, Indonesia that provide integrated marketing communications services. We are not an advertising agency.
We are not branding consultant. We are not an interactive agency. And we are not an activation agency. But we do advertising, branding, interactive and activation works for our clients. When you meet an advertising agency to find a solution, you can expect they will recommend you to do advertising. When you meet an activation agency, the best solution from them will be an activation proposal. The same thing happens when you meet other medium-specialist agencies. The difference is laid under the base of our approach toward our client’s needs. We are medium neutral. And we deliver solutions based on which medium that we think most effective to meet our client’s need. By focusing on generating creative idea as our core competency, the so-called definition like “above the line“ or “below the line“ becomes irrelevant to us; hence we can provide integrated communications depends on the needs of the brand/ client.
17/08/2026
From the threads that bring us together to the dreams we continue to weave,
and the courage to keep moving forward.
Happy 81st Independence Day. 🇮🇩
17/06/2026
Did you know that the kawung batik pattern inspires the “O” in InJourney’s logo? The motif symbolizes perfection, a value that runs through everything InJourney stands for.
That identity was one of the projects Celsius Creative Lab had the opportunity to work on, creating the brand identity and brand guidelines for Bringing Indonesian Hospitality To The World, a BUMN holding company established to unify Indonesia’s national tourism ecosystem.
The endless chain pattern within the logo reflects exactly that spirit: seamless, unified, and ready to move the whole industry forward together.
11/05/2026
Celsius Creative Lab had the opportunity to work with the Ministry of National Development Planning of the Republic of Indonesia () in creating the official publication of the Indonesia Pavilion at Expo 2025 Osaka.
Titled “Thriving in Harmony: Nature, Culture, Future,” a name drawn directly from the pavilion’s main theme, the book documents its full journey from preparation, to the six-month World Expo in Osaka, until its post-event legacy. We were involved in writing, transforming achievements and data into infographics, and designing the layout, cover, and packaging.
Spanning 300 pages, it takes readers behind the scenes, from the creative and architectural decisions that shaped the pavilion, to the programs and milestones that defined Indonesia’s six months in Osaka.
05/04/2026
Not all resurrections are seen.
Some are felt, softly, from within.
Happy Easter
Helo, we are Celsius Creative Lab. Let’s heat things up, setting the right temperature to pave the way forward.
Ramadan has departed and the day of victory has arrived. Let us celebrate this new journey with togetherness and gratitude.
Eid Mubarak 1447 H!
29/01/2026
In 2019, Piala Presiden Esports made history as Indonesia’s first and biggest government-initiated esports tournament.
The theme “Indonesia Melegenda” brought together hundreds of players from across the country.
Celsius was trusted to design the logo for this milestone event, which is still proudly used today.
Since then, Piala Presiden Esports has become more than just a tournament for athletes. It also supports local game developers, encourages sport tourism, and contributes to Indonesia’s creative economy.
We are proud to showcase our latest Key Visual work for Tiga Sapi. For this visual, our concept focused on proving that tradition and convenience can coexist. We wanted to highlight how Tiga Sapi elevates the savory depth of local favorites, keeping the authentic taste families love, even without coconut milk.
Visuals brought to life in collaboration with .id
09/01/2026
Back in 2018, Celsius teamed up with Delta FM, an adult contemporary station under Masima Radio Network, to refresh their brand identity. At the time, they set out to reach a younger audience by shifting their target from 30–39 year olds to 25–34 year olds.
We helped bring that vision to life by designing a new logo, defining the color palette, updating the typography, and creating a supergraphic system. The new identity gave Delta FM a fresher, cleaner, and more dynamic presence that better connected with their new audience.
EPIC COLLABORATION
When iconic flavor meets playful crunch.
This collaboration brings together Indomie Goreng and Chocrocks Cone, merging two everyday favorites into one culture-driven moment.
The campaign was recognized as a Finalist at Citra Pariwara 36 in the Social Media Campaign category, celebrating creative excellence in Indonesian brand collaboration.
CaseStudy CelsiusCreativeLab BrandStorytelling
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Komplek Ruko Golden Fatmawati, Blok G-8
Jakarta
12420
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