Datamars Ireland

Heats identified within 48 hours 🐄

Michael Bourke in Barnane, Co. Tipperary put Tru-Test Active Tag to work during this year’s breeding season and quickly saw the benefits.

💬 “We picked up a lot of heats in cows that we might not have identified with tail paint. We were surprised by how quickly the system showed us heats, within 48 hours.”

Michael has also seen the benefits of the health alerts, helping him spot potential issues early and take action quickly.

His verdict on Active Tag for heat detection? 10/10.

🐄 Find out more about Tru-Test Active Tag and speak to our Ireland team:

https://eu1.hubs.ly/H0xWnCQ0

🚜 The National Ploughing Championships start tomorrow!

We’re all set and looking forward to three busy days at the Ploughing from 15th–17th September.

Peter, Theresa, Ronan, Sinéad and Sonia will be there across the three days, ready to chat about our livestock solutions and help with any questions you have.

From Tru-Test weighing, EID and Active Tag to livestock identification, electric fencing and animal health delivery systems, there’ll be plenty to talk about.

📍 Find us at Stand 105 | Row 5 | Block 3

Heading to the Ploughing? Make sure to stop by and say hello! 🚜

Get more from every weigh with Tru-Test 🐄📊

The Tru-Test livestock weighing range is now available direct from Datamars Ireland, giving Irish farmers access to proven equipment for accurate weighing, EID and livestock data collection.

Choose from the JR5000, ID5000 and XR5000 weigh scale indicators, alongside MP600, MP800 and heavy-duty HD5T load bars, platforms and EID equipment to build a setup around your livestock operation.

Record weights, monitor growth rates, track individual animal performance and use accurate data to support better management decisions across your herd or flock.

And with the range now available direct from Datamars Ireland, you can speak to us about finding the right Tru-Test setup for your farm.

🐄 Weighing
📈 Performance monitoring
🔎 EID & individual animal records
📊 Better livestock data

Explore the range today https://eu1.hubs.ly/H0ygyrT0

We can make this one feel quite different by building it around the initial hesitation and the fact that installation turned out to be far easier than expected.

They were going to wait until next breeding season. Then they realised they didn’t need to.

Tom & Kieran Lillis in Meanus, Co. Limerick, had planned to hold off installing Tru-Test Active Tag while building work was being completed on the farm.

Their concern was simple – they didn’t want the hassle of installing the system, only to have to move and reinstall it later.

But after speaking with Theresa from Datamars Ireland, that changed.

💬 “Theresa explained how easy it is to install and how simple it is to move the gateway when needed. Once we understood that, there was no reason to wait. It really is plug and play.”

Rather than losing a breeding season of valuable herd insights, Tom & Kieran were able to get Active Tag up and running sooner than planned – with a system that can adapt as things change around the farm.

Thinking about Active Tag but unsure what’s involved in getting started? Our team can talk you through the system, installation and what would work best on your farm.

📲 Get in touch with Datamars Ireland to find out more:

https://eu1.hubs.ly/H0x_KVr0

🚜 We’re going to the Ploughing!

The Datamars Livestock team will be at the National Ploughing Championships from 15th–17th September.

Come along and meet Peter, Theresa, Ronan, Declan, Sinéad and Sonia to chat about our full range of livestock solutions, including:

🐄 Tru-Test weighing & EID
📡 Tru-Test Active Tag
🏷️ Livestock identification
💉 Animal health delivery systems
⚡ Electric fencing & more

Peter, our AHDS expert, will also be on hand throughout the event to answer your questions and talk through our animal health delivery solutions.

📍 Stand 105 | Row 5 | Block 3
📅 15th–17th September

Come and see us at the Ploughing!

BIG NEWS for Irish farmers! 🚨

Tru-Test livestock weighing equipment is now available direct from Datamars Ireland! 🐄🐑

From weighing and EID to complete livestock management setups, you can now get trusted Tru-Test equipment directly from us.

Take a look at the range 👇
🔗 https://eu1.hubs.ly/H0xWm6P0

🐄 Heat detection designed specifically for beef herds.

The proven Tru-Test Active Tag system is now available with a dedicated beef algorithm, developed to deliver even more accurate heat detection for beef cattle and help you make confident breeding decisions.

By continuously monitoring activity 24 hours a day, the system identifies heats sooner and provides early alerts to changes in health and behaviour, helping you respond quickly when it matters most. With less reliance on visual observation, you can spend more time focusing on other areas of your farm while knowing your herd is being monitored around the clock.

Key benefits include:
✔️ Dedicated beef algorithm for improved heat detection
✔️ Better AI timing and fertility performance
✔️ Early alerts to health and behavioural changes
✔️ 24/7 monitoring through the Datamars Livestock app
✔️ Easy-to-apply, reusable ear tags

Whether you're looking to improve breeding performance, save time or gain greater insight into your herd, Tru-Test Active Tags can help you achieve more with every breeding season.

Get in touch below to learn more about the new beef algorithm.

https://eu1.hubs.ly/H0xz0Jq0

Planning your next run of cattle or sheep tags?

Order through the Datamars Livestock Republic of Ireland team and receive:

✅ 10% extra tags added to your order — free
✅ 10% off your Tru-Test order when you purchase your tags

A practical opportunity to prepare for the season ahead while saving across your livestock identification and weighing equipment.

Offer ends 31 December 2026. Contact the Datamars ROI team to order.

https://eu1.hubs.ly/H0xN0jM0

Terms and conditions apply.

📈 Every breeding decision matters. Make yours with confidence.

Successful breeding starts with accurate information. That's why the Tru-Test Active Tag system is now available with a dedicated beef algorithm, giving beef producers a smarter way to monitor their herd and improve reproductive performance.

Rather than relying solely on visual observation, Active Tags continuously monitor each animal's activity and behaviour, providing accurate heat detection alongside early health alerts. This means you'll know when to act, improve AI timing and reduce the risk of missed heats, all while spending less time checking cattle in the field.

With easy-to-fit, reusable ear tags and real-time insights available through the Datamars Livestock app, you'll always have the information you need to make informed management decisions.

From improving fertility performance to reducing labour and giving you greater confidence throughout the breeding season, Tru-Test Active Tags are designed to help your beef enterprise perform at its best.

📲 Contact the Datamars Smart Farming team today to discover how the dedicated beef algorithm could benefit your herd.

https://eu1.hubs.ly/H0xsgCX0