BHIOS

I’ve spent far too long thinking about this….

If you squint, what do you see?

I am working on a project at the moment trying to map every golf club in Ireland. I have been messing around with club locations, and this is what happens when you plot the exact coordinates of around 380 clubs relative to each other on a blank page.

There is no outline of Ireland underneath it. The golf clubs have basically drawn the island themselves.

It is a complete mess at this stage, but I thought it was fascinating to see the density and the spread across the island. Whether you love it or hate it, golf is undeniably a big part of Irish culture. It is literally everywhere!

It is time to come clean with your golf buddies...

Each one you admit to is a birdie.

Comment your score. Lowest score wins absolutely nothing 😂 But, if somebody admits to worse than my confession below, I’ll arrange a prize to ease their pain.

**Ripping the plaster off…. Yes, I did number 18.

I was -5 in a stroke play competition off the back sticks in my home club. Just needed 1 birdie in the last 3 holes to break the course record and…

I 5 putted 16... yes FIVE putted.

I’ve never fully recovered from it, to be honest. Still a bit dizzy, 16 years later. 😵‍💫

We originally created this as a bucket list for ourselves.

We wanted to track where we’d played.
But more importantly where we still wanted to go.

There are too many great golf courses, and what feels like very little time to play them all.

Unless you make a plan, years pass quickly.

Each BHÍOS piece is built around that idea.

The courses you’ve experienced.
The ones you’re still dreaming about.
And the stories collected along the way.

Keep swinging…

Delighted to be involved in the Social Media Open again this year.

A great event played on four class courses.
Ballybunion, Dooks, Ceann Sibeal and Tralee.

We’ve put together something a bit different for the long drive prize this year.

A new 12 × 16 piece. First time we’ve done this size.

We worked with at EIG Travel on a bucket list built around the kind of things he feels his long drive champion should be trying to stamp off in their golf career:

Hole-in-one
Break 70
Play in a Pro-Am
Attend The Masters
Attend The Open
Win Long Drive at the Social Media Open

A piece like this not only marks the occasion, but it will hopefully encourage the winner to experience the incredible things Tom has listed here.

The feature image was taken by the one and only - Jody Crosbie. An incredible shot of the 18th hole in

Best of luck to everybody playing. Hopefully the weather cooperates.

Masters week is all about the preparation….

Send this to whoever needs a gentle reminder that this is your week, and you are not to be bothered.

We’ve been lucky enough to work on some great pieces, but this was the first of its kind for us.

I received a message from a client looking to create a gift for Rory McIlroy’s manager, Sean.

The idea was to mark the year Rory had in 2025, and to recognise the role Sean played in it.

Up to that point, everything we had done was either maps or full photography pieces. Neither felt right for this.

I went back and forth on a few ideas, but everything I sketched leaned too much towards Rory. It didn’t quite capture what the piece was meant to be about.

Then.... I came across an image of the two of them together, with Sean's arm over his shoulder.
That was it.

It felt like it showed exactly what we were trying to get across.

The relationship. The guidance. Everything that goes on behind the scenes.

From there, the piece came together quickly.
We structured it almost like a bucket list, but with a twist.

Win on the PGA Tour - again
Win the Irish Open - again
Win The Players - again
Win an away Ryder Cup - again

And at the centre of it all...
Win the Grand Slam

It was the first time we created something like this, built around a relationship rather than a place. It went down very well with the client, and we’ve since created a number of similar pieces.

I am thinking this could work really well for tour groups or people who want to remember a specific moment.