Wilson Creative

Working primarily in the complex world of pharmaceuticals, Simplexity helps businesses work more efficiently, reduce risk and deal with change. It makes the complex simple. The ID system works in the same way. With bold colour, confident typography and beautifully simple sets of complex pattern based geometric illustrations.

Working primarily in the complex world of pharmaceuticals, Simplexity helps businesses work more efficiently, reduce risk and deal with change. It makes the complex simple. The ID system works in the same way. With bold colour, confident typography and beautifully simple sets of intricate pattern-based geometric illustrations.

Bit of a throw back Thursday post to a project that didn't quite get off the ground back in 2023 for a Brewery in Ballyvaughan, a picturesque village situated in the Burren on the southern shore of Galway Bay. The ID was all about the locale and people involved and was a noble passion project for our clients Kevin and Karen Roland. Shame it never came to life, some of the beers sounded particularly good. Who knows, it might get dusted off yet. Big kudos to .murphy for her work on it at the time.

Together with Harbour Care, we defined the brand’s mission, positioning, values, platform and personality. These in turn directly informed the creative process and the visual ID. The result is a brand built around confidence, joy and belonging.

It’s eye-catching and friendly ‘H’ monolith icon, it’s bright, optimistic colour palette, expressive typography, real life photography and open and honest use of white space all combine to reflect Harbour Care’s mission to create a safe, uplifting and empowering environment where every person is supported to live with confidence, purpose and pride.

This is a brand that will make a difference for people. And isn’t that what it’s all about?

Together with Harbour Care, we defined the brand’s mission, positioning, values, platform and personality. These in turn directly informed the creative process and the visual ID. The result is a brand built around confidence, joy and belonging.

It’s eye-catching and friendly ‘H’ monolith icon, it’s bright, optimistic colour palette, expressive typography, real life photography and open and honest use of white space all combine to reflect Harbour Care’s mission to create a safe, uplifting and empowering environment where every person is supported to live with confidence, purpose and pride.

This is a brand that will make a difference for people. And isn’t that what it’s all about?

See it all at www.harbourcare.ie

Rising Minds. So good it needed a third post! Today we're sharing the 'real work'; the day to day documentation that the students and teachers will use on the programme, from lesson plans and decks to guidebooks and worksheets (alongside some other nice 'brandy-bits' cause we can't help ourselves!) These documents will underpin the work that will ultimately help our kids get in front of any problems they may have as part of growing up or otherwise. If it helps even one kid cut off a big future problem at source, then we are unbelievably proud to have played a part in that. This is also the core of the philosophy behind Rising Minds and everything they do in A Lust For Life.

Huge thanks to Ciara O'Connor Walsh for asking us to get involved initially and also a big shameless tag for Bressie the founder of A Lust For Life 🙏🏼


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More Rising Minds, this time a closer look at the logo. The mark is designed intentionally to move with the brand. To flex, to adapt. With such an intricate, vibrant colour palette, the logo system steps in as the anchor, simplifying, grounding and pulling everything together without dulling the energy. It keeps the whole identity feeling cohesive, confident and intentional.

Rising Minds is a new mental health programme landing in secondary schools, powered by the clever folk at A Lust For Life. We were brought in to build a bold, feel-good identity that actually connects with young people, not just talks at them. Big energy. Bright optimism. Zero cringe. From logo to full visual identity, we rolled it out across lesson plans, teacher guides and worksheets. Great to work with Comotion on this one.